Yes we Cannes
In the summer of 2012, we accepted Adobe’s invitation to Cannes to visualise the discussions they were hosting. They asked: what is the role of data in the advertising and marketing industry and what is its relationship to creativity? With easy access to myriad stats and analytic tools, is the industry more or less creative than it used to be? Is data killing creativity?
Our team, Chris and Somang, scribed the discussions digitally - neatly showcasing Adobe’s wares at the same time! And they were so busy they barely had time to see the sparkling blue Mediterranean. Life’s a beach, isn’t it?