Why the Amazon matters


The Amazon is home to almost one-third the planet’s remaining tropical rainforests, and one in 10 of all the species we know about – and very likely many we don’t.

People around the world, as well as locally, depend on its resources and services – not just for food, water, timber and medicines, but also to stabilise the climate. But from thousands of miles away, many of us don’t make the connection between the health of the Amazon rainforest and the health of our own governments, businesses and societies. We worked with the WWF to create an animation that helped people understand that link, showing the global implications of the deforestation, expanding agriculture and infrastructure development that are currently eroding this vital natural resource.

Voiced by WWF president Yolanda Kakabadse, the animation makes an appeal to those of us separated by distance but politically, economically and morally connected to the Amazon to get involved in the Save Forests campaign and make a difference.


Hello, World!