The British graphic designer, Abram Games, famous for his wartime posters, worked by the motto, ‘maximum meaning, minimum means’. Taking inspiration from some of the great visual thinkers - from graphic designers, like Games, to cartoonists, fine artists and animators - this workshop is an introduction to the art of keeping it beautifully simple.
You’ll see how the discipline of drawing hones your instinct for picking out the most important information and forces you to make choices about what to leave out.
You’ll explore techniques for breaking down rich and complex subjects and stories, in order to organise and prioritise the information within them in a way that suits your needs.
And you’ll learn how combining visual elements in witty and unexpected ways can be the key to communicating ideas memorably, engagingly and economically.
“The ability to simplify means to eliminate the unecessary so that the necessary may speak.”
This workshop is not designed for people who are confident at drawing (though it doesn’t exclude them), and its objective is not to turn attendees into more technically accomplished artists (though their skills will probably improve). The aim is simply to use drawing as a way of thinking. Figuring out how to turn something into a picture provides a unique opportunity to look at it afresh and analyse what really matters. In an era of time poverty and short attention spans, the ability to present information in a way that is simple, engaging and true to its source is highly valuable regardless of the field you work in.
We hope to convince you of the power of pictures as a tool for problem solving and idea development. But even if you never pick up a pencil and draw again, you can still apply the principles of visual thinking to the way you process, organise and communicate information. By honing your instinct for elegant economy, this workshop will help make ideas leaner, presentations smarter and communications more succinct.
When time is short and attention spans are even shorter, having the skills to think and communicate in an effective and engaging way can set you apart.
Bringing to the table years of experience as scribes, graphic facilitators and creative problem solvers, the Scriberia team will introduce you to tips and techniques to empower you as a visual thinker and communicator.
This workshop is substance over style. It's about giving you creative confidence and creative independence. We won't teach you how to draw beautifully, but we will show you how to build your own visual vocabulary, organise complex information and draw something fantastically useful, wherever you work and whatever you do.
You don’t need to be an artist to master the basics of a visual vocabulary. We’ll start the day developing a repertoire of simple but incredibly hardworking drawings. From there, we’ll show you how to use your new visual vocabulary to solve problems creatively, think strategically, present ideas clearly and persuasively, uncover fresh perspectives, collaborate with others, and engage with your audience.
So, join us for an exhilarating day of doodling, and be amazed by what you can achieve.
You can expect to:
Build a basic visual vocabulary
Improve your drawing and design skills
Organise and simplify complex information
Learn lessons from the best visual communicators
Use pictures as a problem-solving tool
Develop techniques for capturing ideas visually
Lunch and refreshments will be provided and all attendees will receive a workbook which documents all of the day's key learnings. For education and non-profit discounts, please send us an email.