Scriberia’s relationship with near-neighbours, The Guardian newspaper, has been a particularly fruitful one.
It began in March 2012 when the team were invited to The Guardian’s Open Weekend - a ‘festival of ideas, innovation and entertainment’ - to create a visual record of it in real time.
Time flew as Scriberia’s tireless scribes stood at the centre of it all, capturing highlights from a host of fantastic speakers, as well as festival goers and those following the event through social media channels. The result was an epic, seven metre long wall of scribing.
Director of Open Weekend, Madeleine Bunting says, ‘Scriberia made a great contribution to the Guardian's fabulous Open Weekend. Gathering snippets of conversation from the hundreds of events, they built up a visual mosaic of the debates in the main atrium.
‘It became a gathering point for people to see what had been going on - a fantastic way to build an understanding of what the event was all about. Clever, entertaining and full of wit, it was one of the highlights.’
'It became a gathering point for people to see what had been going on - a fantastic way to build an understanding of what the event was all about. Clever, entertaining and full of wit, it was one of the highlights.'
— Madeleine Bunting, Director, Guardian Open Weekend
A little later Scriberia collaborated with The Guardian’s marketing team when they were commissioned to produce an animation promoting its Sustainable Business Awards in 2013 - and again in 2014.
'Standing out in the market is key and Scriberia helped us do this.'
— Caroline Maddison, Sector Marketing Manager, The Guardian
Caroline Maddison, the Guardian’s Sector Marketing manager, says: ‘Working with Scriberia on the Guardian Sustainable Business Awards gave our campaign a creative, character-filled multimedia element that enabled us to reach out to our audience, and tell the story of the awards in a way we were previously unable to do. Standing out in the market is key and Scriberia helped us do this.’
She adds: ‘Scriberia had a strong sense of brand, creative, and tech which meant working together to create the video 2 years running filled us with confidence at every step, as well as great stock of puns along the way!’
Next came Volunteering Week - a week in which employees from Guardian News and Media volunteered their time to local community partners. From the Guardian HQ, Scriberia produced a daily update on volunteer projects taking place across London, Manchester and Stratford, keeping the whole company up-to-date with its volunteers’ progress.
Paula Tsung, Head of Workplace and Sustainability, says: ‘During volunteering week it was great to have Scriberia in our offices at Kings Place, making all our volunteering projects “alive” so that staff who were unable to attend were able to participate by seeing the comments that their colleagues were feeding back throughout the day. There was a great response from all our staff, our community partners and visitors to the Guardian offices during that week.'
In between, Scriberia have worked with various teams at the Guardian to illustrate presentations and pitches. But their most recent collaboration came in the form of the MadeSimple series: animations which, with the help of the Guardian’s most learned minds, take complex subjects, concepts and theories and explain them very simply.
Together, Scriberia and the Guardian have unravelled what the NSA revellations mean for ordinary Internet users, explained how we might restore the environment through ‘Re-wilding’, and nailed down the basics of Stephen Hawkings’ big ideas. And all in under three minutes!
Multimedia editor, Paul Boyd, who has worked with Scriberia on the Sustainable Business Awards project, and the Made Simple series, says: ‘Scriberia brought style, innovation and insight to our project. They just got it straight away and when the project was underway they were speedy and responsive. Their approach was perfect for bringing dense dry information-heavy content to life… We would absolutely choose to work with Scriberia again!’
'Scriberia brought style, innovation and insight to our project. They just got it straight away and when the project was underway they were speedy and responsive.'
— Paul Boyd, Multimedia Editor, The Guardian
The MadeSimple animations have had hundreds of thousands of hits online, and have been shared widely across social media platforms.