Staying relevant


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With the help of our friends at Contagious, consumer marketing agency JCPR decided to mark its 25 years in the business by taking stock. A huge amount has changed in the world of communications since the late 1980s, but there are also a few things that are as true now as they were back then. 

Staying Relevant: 10 at 25 details ‘five new things that matter’ and ‘five old things that still count.’ … and obviously, we were delighted when Contagious suggested we illustrate it. We produced an illustration for each of the ten studies, and combined them to create an inside cover which was somewhat inspired by the approach we took for the Contagious poster series in 2011.


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