The problem of business functions working in silos is something we hear a lot. This series of rich pictures, for one of the world’s biggest telecommunications companies, provided a common visual language with which to communicate the activities and priorities of each part of the business across all parts of the business. The images were helping to usher in a new era of collaboration, alignment and mutual progress… rather like the co-operative atmosphere of international space station in fact!
The project started with a beautiful hand-drawn, space-themed illustration, depicting one aspect of the business. The client loved it, and could immediately see its potential as a way of telling the bigger story. That required a bit more flexibility and scalability, which is when Chris stepped in and cranked things up to Vector Factor 10.