We were explicitly told when we were kids NEVER to draw on the school bus (and we promise we never did, Mum). So when manufacturer of commercial vehicles Scania gave us some pens, told us to go hell for leather all over one of their buses and promised we wouldn’t get detention we, naturally, jumped at the chance.
Thousands of visitors from all over the world attend Euro Bus Expo. It’s where the bus and coach sector sets trends and shapes future developments. During the three days of the Euro Bus Expo 2018 back in November we got busy scribing Scania’s key messages. Isolating the main themes of performance, partnerships, innovation and sustainability created a frame for our scribes to fill with extra content as they went along.
The bus proved extremely popular for its sheer novelty value and we saw the same people come back each day to monitor the progress. We fear we may even have set a trend (do not try this at home, kids).
“A lot of the time at an event like this people come once and won’t come back again. We knew if we had something interesting for three days that it would draw back footfall every day. For people to be able to see something grow has been the real draw [no pun intended] for us. Moreover, when you have some big important messages and some intricate detail you need to get across it’s a captive way of getting people to stand there and digest it.”
“This campaign has been six months in the making and to capture all that detail and be able to put it on a big montage with all the detail in it is why we needed to use Scriberia. We like to think that as a company we have loads of character. Having Scriberia here scribing and showing how creative we have been with our messaging helps us sell other solutions and makes us become more interesting.”
Tanya Neech, Scania Sustainable Solutions Manager
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