Love, luck and ideas: The inspirational tale of Hiut Denim

You probably don't need us to tell you that storytelling matters. A brand with a story that speaks to its origins, its aims and its values, has a clear advantage in a world where messaging matters more and more. Defining that story, and working out how to connect your audience with it, is a universal challenge for marketers. 

So what happens when a comic-obsessed Scriberian takes up the challenge of brand storytelling? The answer is this gorgeous piece of work - a comic telling the inspirational story behind the Hiut Denim brand, founded by entrepreneur and mastermind of the brilliant Do Lectures, David Hieatt.