We hear a lot these days about student debt and the idea that universities see themselves as profit-making businesses first and places of learning second. So the University of Leeds commercial services team was keen to communicate that they always put student interests ahead of those of their shareholders. They're proud to say they invest profit back into the student experience, to provide a supportive, ethical, sustainable and high quality learning environment.
To raise awareness of these admirable principles, and to let the students know how lucky there are to be studying somewhere that really cares about them, the commercial services team turned to illustration. We were asked to create this poster to bring together all the reasons why Leeds University does things the right way, from sourcing local food to investing in amazing sports facilities.