Echo chamber, gig economy, cuffing season… do keep up! If you don’t know what any of these words mean, it’s time that you updated your vocabulary.
You can start by looking at our animated gifs for Collins Dictionary's 2017 Word of the Year competition, in which new words that have found their way into common parlance are nominated for inclusion in the latest edition of the dictionary.
For the past four years, it has been our great pleasure to create a series of shareable animated gifs, explaining the top contenders. We've had enormous fun illustrating everything from 'Corbynomics' in 2015 to 'hygge' in 2016, as well as producing this frankly bonkers animated scribe for them in 2014. To celebrate 2017's competition, we joined forces with Collins' social team for a Facebook Live video, which saw our scribe, Lauren, live-draw audience nominations for the coveted title.
Year after year, we're at the edge of our seats awaiting the winner's big reveal. 2014’s winning word, ‘photobomb’, gave way to 2015’s ‘binge-watch', followed by 'Trumpism' in 2016. And 2017's prize *drum roll please* goes to the phrase that has come to define the past 12 months worldwide. The winner is...'fake news'!
Our vocabularies updated (for now), we look forward to seeing what new entries will fight for a place in the 2018 #WOTY competition.
To see how else our illustration and animation services could boost engagement on your social media channels, check out our library of work here.