Machine learning made simple with animation

Machine learning is all around us; it's on our phones, it's powering social networks, it's targeting adverts and making shopping recommendations. There's no escaping it. But how does it work? Why is it useful? And what else will it be doing for us in the future?

Those were the questions we sought to answer in our latest animation for Oxford Sparks at the University of Oxford. And in true Scriberia style, we made use of some rather interesting visual storytelling props (building blocks, Rubik's cubes, cats and dogs) to help simplify the science for your viewing.

And once you've mastered machine learning, you can swot up on photons, social media and circadian rhythms over at our animation page, where you'll find all of the explainer videos in our Oxford Sparks series, as well as a whole host of other projects dedicated to making science simple. Or subscribe to our YouTube channel where we have a whole playlist for spellbinding science communication. If you watch them all, we'll give you a PhD.*

* We're sorry. We can't give you a PhD.