Hardworking pictures: It's about the audience, not the artist

At Scriberia, we share American author-illustrator Mo Willems’ belief that to be an effective visual communicator, an artist must think of their audience and not of themselves. And we too, believe, that we must never do the audience's thinking for them.

We have written before about the differing interpretations of the scribe's role. Some facilitate the flow of conversation, some are there simply to graphically record. We can do either or both of these things - but the real value in our work lies in our role as interpreters of your content. 

We like to make you see things from a fresh perspective; presenting your thoughts in new ways, reframing, repositioning, and linking them to other ideas. 

But without the input and interaction of an audience, scribing, no matter how great it looks, loses its power and purpose. The very best scribes are as good listeners as they are visualisers. 

Our team has scribed for everyone from Deloitte to Nike, and are able to quickly adapt to the aims and motivations of each company they work with. They’ll always listen to you, but they’ll never think for you.

Far from being an instruction manual, graphic facilitation is a collaborative process nodding the audience towards new patterns of thinking. After all, visual thinking is all about opening up your mind to new ideas and seeing where they can take you.

If you want to learn more about the power of hardworking pictures, visit our Academy page. It's full of visual thinking tips and the latest from our workshops team. Or experience the extraordinary problem-solving power of pictures by checking your team into a bespoke Inktank workshop.