At Scriberia, we believe that flexing your creative muscle is just as (if not more) important as a far less enjoyable trip to the gym.
New insights are born from creative sweat, sparking new conversations and triggering innovative solutions. Just as physical exercise releases endorphins, so too does a creative workout with the power to transform our lives, businesses and relationships for the better.
But, as Rod Judkins argues, it takes regular practice to be good at creative thinking - that's the nature of the sport. And it's an idea echoed by Dan, our own creative director, in his piece on the lessons creatives can take from the world of sport.
We build up strength and confidence in our creative abilities through frequent exercise. You can't expect to perform to the best of your creative abilities without so much as a warm up, just as you wouldn't expect to win a running race after a year of dedication to your sofa!
A daily creative workout can inspire new ideas across a wide spectrum of industries. Graphic designers and finance directors alike must explore new ways to strengthen their creative thews.
You creative brain needs buns of steel - like that cute little guy up there in our illustration - if you're going to reach your potential.