The annual Cannes Lions Festival of Creativity celebrates excellence in creative marketing, and sets the agenda for the year to come. We have enjoyed a long and happy relationship with the event’s organisers, whose desire to break new creative ground every year has resulted in some of our best work.
In 2017, we took an end-to-end approach to the festival’s design; creating a fresh and consistent visual identity from the planning to the execution and beyond. Ahead of the event, the Scriberia team created the artwork for all pre- and post-event marketing materials, merchandising, venue banners and more. And a small army of Scriberians were on site to capture the highlights, too.
Rupert Smissen, who was a key part of our team at Cannes' sister festival, Eurobest, drew over 100 illustrations in the months before the festival. His beautiful portraits and lifelike reportage drawings adorned everything from murals to water bottles. Even we were blown away by the impact of his work, when we finally got to see it in situ.
If you thought 30-degree heat could stifle our team's scribing-stamina, think again.
Our creative directors, Dan and Chris, later joined by scribe, Lauren, digitally scribed a number of key events throughout the week; including a talk from the New Yorker's David Remnick about fake news, a debate on the changing face of original content hosted by YouTube, and a BBC panel about new-gen storytelling.
Lauren also shared some video-capture of her digital scribing in progress, and annotated some of Rupert's superb portraits.
Meanwhile, scribes Matt and Somang were stationed at the Cannes Lions School, where industry names shared their wisdom with up-and-coming talents of the ad world.
Faced with a giant wall to fill, our scribes got to work, diving in and out of seminars and talks from the likes of Oglivy's Khai Thai Meng, Ryan Seacrest and Sir John Hegarty, to name a few.
Matt and Lauren also attended some Night School sessions, where more playful and experimental creative sessions took place. 'The Night School was a bit like the day school's cheeky little brother; it was all about letting your hair down, and embracing fast creativity on the fly,' says Matt.
Their speedy visualisations helped conversations and ideas flow, as teams competed to think of the most ideas for a range of different and challenging campaigns.