We're proud of every animation that leaves our studio; without exception, they are the product of weeks or months of our creative and collaborative endeavour. We give them our all, in the hope that, when they go out into the world, they do the job they were made to do. But, following its impressive haul of three Drum Design Awards, there's one hardworking animation in particular that deserves a special mention.
I'm an Activist, our animation for the charity Action for Children, formed the centrepiece of Neon Creative's campaign. It made its debut on the big stage at Glastonbury Festival in 2016, and inspired festival-goers to lend their valuable support to the charity dedicated to supporting disadvantaged children across the UK.
Almost a year on, the animation found itself centre stage again: this time, at The Drum Design Awards, which recognise and reward great design work. And, to our delight, I'm An Activist won in three categories: Brand Campaign, Moving Image, and, most prestigious of all, The Chairman's Award.
"It's fantastic when any project wins recognition. But when an animation that is so representative of our aims and values, does so well, it's especially satisfying," says creative director, Chris Wilson. "I'm an Activist combines powerful storytelling with bold design, and some really clever visuals. And winning these awards is a real validation of our approach.
"In Action for Children, we had a perfect client, and in Neon, great collaborators. We all brought passion to the project and it lead to a finished animation that made a big impact on a big stage for a great cause."
It's fair to say that our clients, Action for Children, were pretty thrilled, too:
Excited to have our video from last year's Glastonbury festival win 3 awards at @thedrumawards last night 🏆🏆🏆 Our "I'm an activist" campaign won the Chairman's prize along with best brand campaign and best moving image awards. The concept was developed by Neon, animation by @scriberian with music by @delta_mainline and all inspired by the Pointon family who raised £18,000 by sailing around the UK and inspired the concept. Watch the video at bit.ly/drumaward2017 . . . . . . #drumdesign #drumdesignawards #winners #animation #thedrumawards #glastonbury #glastonbury2016
Dana Robertson, creative director and founder of Neon, and our fellow award-winner, added: "We wanted to work with an animation partner who could inject emotion, energy and life, but importantly also bring a bit of their own magic to the concept as well — and magic is what Scriberia have in bucket loads.
"The final animation is sensitively handled, emotive and indeed magical – which will help Action for Children give the magic of childhood to hundreds of disadvantaged kids across the UK."
For more information on this and other animations in our recent portfolio, take a look at our animation page.