Tesco

From the shop floor to the head office, aligning your teams behind a clear vision is a huge challenge for organisations as large and complex as Tesco. They needed a common language, and with the help of a specially designed workshop, we helped them design one.


challenge

A large and multi-faceted company, Tesco wanted to align everyone from the shop floor to the management HQ behind a shared understanding and single aim. To achieve this, they needed a common language.

Scriberia live illustrated an event for Tesco in 2014, where their team of scribes captured ideas from their digital product, store and call centre teams, triggering a ‘wave of excitement’ about the benefits and possibilities of visualisation.

Convinced of the power of pictures, Tesco asked Scriberia to run a Hardworking Picture Workshop that would provide their diversity of skill sets – from directors to service designers to UX designers to product managers - with a common visual language, to aid problem solving and inter-department communication.

Solution

Scriberia designed a workshop that would equip the team at Tesco with the skills to build their own visual vocabulary, organise complex information and draw something fantastically useful.

From superb sketcher to nervous novice, there was a mix of abilities in the room. Crucially, Scriberia’s team wanted to show them that artistic skills are by no means a pre-requisite of effective visual thinking and communication.

As creative director, Dan, puts it: ‘A lot of people panic when you ask them to draw something. But a Hardworking Picture doesn’t need to be beautiful. It just has to be good at its job. That’s the focus of this workshop.’

‘At Scriberia, we know that most of the thinking, the planning and the structure of an idea happens at the sketching stage. It may be a bit scruffy, but that image is incredibly valuable. Once you’ve made it real, you can develop it, share it and refine it.’

result

Kate Kapp, Senior Service Design Manager at Tesco, reflects on the session: ‘There’s so much merit in creating ideas in a way that they can be easily shared, and that message was loud and clear to everyone by the end of the day.

‘Even the least confident artists could see that if they could draw a circle or a triangle or a square they could start to convey quite complex ideas.’

‘We’re already seeing a difference. It’s helping us achieve a culture shift towards sharing our ideas early and often. Sticking a quick sketch on the wall is a really powerful conversation starter. It makes sharing ideas so much easier, within your own team and with colleagues from other departments,’ Kate says.