Grant Thornton

Grant Thornton were launching a new programme, ‘Vibrant Economy’, which aimed to unlock potential for growth in communities across the UK. They asked Scriberia to help record a series of events, capturing people’s thoughts and bringing ideas to life.


Challenge

Grant Thornton were launching a new programme focused on creating a ‘vibrant economy’ in areas around the country, including Sheffield, Reading, Manchester, Leeds, Bristol and Cambridge. Their aim was to unlock potential for growth in communities, to help shape a vibrant economy where businesses and people can flourish.

Eager to get the most out of their programme, the team at Grant Thornton wanted to find a way to capture each of their events; to bring people’s ideas to life and outline a clear vision of each city’s ‘vibrant economy’. They also wanted to find a way to get their internal team and external clients excited about the programme.

SOLUTION

Scriberia helped to garner excitement internally about the project with a mural on their reception wall, drawn during office hours, that featured elements from their programme. The mural had a space for people to draw what a vibrant economy meant to them.

They then sent a team of scribes to each of Grant Thornton’s events across the country, where they live-drew people’s ideas about their city and its economy.

Scriberia also attended the SOLACE Summit, where 100 local authority CEOs and senior leaders came together to consider how the Industrial Strategy could be brought to life at a local level.

RESULTS

‘Scribing proved a really innovative addition to our events,’ says Kathryn Stubley, Event Manager. ‘The scribes helped to keep our audience interested throughout the day, and people were very keen to engage with the illustration.’

‘We had a fantastic response to scribing at each of the events; lots of people were interested to see the final illustration take shape, and were extremely keen to volunteer their ideas. It definitely encouraged a high level of engagement.’

Kathryn notes how the scribing was a useful tool for helping people to visualise their version of a vibrant city: ‘It was hugely beneficial to have a visual interpretation of people’s ideas. It brought them to life and made their goals feel achievable.’

In terms of working with Scriberia, Kathryn notes, ‘The team understood our needs immediately. I managed to work with the same team for almost all the events which was a really great experience. Julia and Jess were friendly, professional and accommodating to our needs. They got on with the job straight away and were brilliant to collaborate with.’

And, since their events, the visuals have continued to help Grant Thornton grow their engagement and reach: ‘The scribing also provided us with some brilliant content for our social media channels. We’ve shared the crops from the final scribe on Twitter and Instagram, and have also used them as content for our reports and on our website to support written content.’

‘Scribing was a completely new experience for our team, and we were blown away by its impact. We’re definitely keen to work with pictures again and are now looking for new innovative ways that Scriberia can bring our events to life with pictures.’ Watch this space!