For the last half century, D&AD has fulfilled a special remit to support and inspire excellence amongst those working in the creative, design and advertising industries across the world. And it has been Scriberia’s pleasure to collaborate with them on a number of different projects.
First, D&AD invited Scriberia to give a workshop to their Graduate Academy, as Amanda Moorby, D&AD’s Partnership’s Director, explains.
‘Our graduate academy is a creative bootcamp for talented students. The aim is to help them transition from education into industry.
‘We felt it would be really valuable for them to see what Scriberia do. Scriberia’s work is all about visualising ideas. It’s about the thought process and finding interesting ways to articulate it. And that presented a real challenge for our graduates who have a really broad range of creative skills,’ she says.
Scriberia were seriously impressed by the calibre of the grads they met there, and to D&AD’s delight, they were able to offer one talented illustrator a placement with the Scriberia team.
‘Scriberia have really embraced what we’re about,’ says Amanda. ‘It’s great that they could join us in our mission to nuture outstanding new creative talent.’
This happy collaboration led onto Scriberia’s involvement in the Blank Sheet Project, an initiative from ArjoWiggins Creative Paper, endorsed by D&AD.
Amanda says: ‘It struck us as the ideal way to take our work with Scriberia to the next level.’
Based on the premise that all great ideas begin with a blank sheet of paper, the Blank Sheet Project aims to pick the brains of legends of the creative industries to gain insight into how they approach their work, artistically, practically and ethically.
Out of this came ‘One Minute to Leave Your Mark’, a series of minute long interviews with an impressive roster of creative minds, who each offered up a minute’s worth of wisdom. Armed with a huge pile of beautiful ArjoWiggins Creative Paper, Scriberia were commissioned to animate interviews with the illustrator Mr Bingo, designers Kate Moross and Wayne Hemingway and the RSA’s co-directors of design, Sophie Thomas and Nat Hunter.
‘Scriberia had the idea of using the paper to do a cut-out style of animation, which has a real charm and fits the brief brilliantly,’ says Amanda.
‘From start to finish, the process was painless. Scriberia nailed it, and produced some wonderful animations that really brought the interviews to life. They’re so much more shareable now – they’ve had thousands of hits on YouTube, and a great response on Twitter.
'They’re a visual delight. We really couldn’t be more pleased with them.'