Staying ahead of the curve is what it’s all about for the folks at Contagious. Their eponymous quarterly magazine tracks trends within the advertising industry, while Contagious Insider, their consultancy arm, gives some of the world’s biggest brands the benefit of their wisdom.
Scriberia first teamed up with them in 2010 to produce a striking visual summary of ‘The Digital Silhouette’ – their white paper on the fashion industry’s online presence, commissioned by Louis Vuitton. And since then, they’ve enjoyed several exciting collaborations.
When Google asked Contagious Insider to produce a report on mobile internet usage for its Google Homegrown project, Scriberia was drafted in to live scribe the initial meeting. Elements of that work fed into other illustrations as the project progressed, and eventually became part of an animation to round up Contagious’ findings.
‘This did three things perfectly for us and our client,’ says Dan Southern, a senior consultant at Contagious Insider. ‘Firstly, it provided vibrant, playful and memorable visual references for all the insights, ideas and information that we’d pulled together.
‘Secondly, it added to the narrative of the report immensely, by showing how different areas we’d touched on were interconnected, in a way that linear page-by-page report or plain diagrams can’t achieve without becoming over-complicated or ever-so-slightly dull.
‘Finally, it acted as a vital and inspiring catalyst for conversation in our meeting to present the report and now acts as a lasting tribute to the effort and ideas we invested in the project.’
Contagious then put Scriberia’s talents to use on their magazine, where they created a bespoke, illustrated poster for every 2011 edition, summarising its content.
It was no mean feat, as Emily Hare, managing editor of Contagious explains: ‘We asked Scriberia to crunch 100 densely packed pages, spanning a variety of issues, campaigns and topics, into one illustration.
‘They created a series of compelling, visually stunning, attention-grabbing images that had a fantastic sense of humour and made sense of the magazine’s themes, drawing the articles together to create one integrated illustration.
‘Despite being a massive task, Scriberia’s instinctive understanding of the content and ability to draw out key themes and issues lead to the creation excellent posters, which we were proud to use to promote the magazine.’
As if that weren’t enough, she adds: ‘They were also a joy to work with, meeting strict editorial deadlines to a consistently high standard.’
As Paul Kemp-Robertson, the company’s co-founder and editorial director, says: ‘Contagious keep coming back for more. Scriberia have live-scribed for us on stage at the Cannes Lions ad festival (with Ben Stiller watching over their shoulder, backstage), illustrated some bespoke reports for our clients Google and Louis Vuitton and they have somehow managed to condense 100 pages of Contagious magazine into single sketches that we gave as a thank you to our subscribers.
‘We liked those sketches so much we had a whole year’s worth specially framed for our boardroom. ‘Scriberia are consistently brilliant at what they do. They are wonderful artists and quick thinkers. They manage to distill complex subjects and specialist business strategies into beautifully illustrated, very appealing and – above all – resolutely human results.’