Caroline Maddison, the Guardian’s Sector Marketing manager, says: ‘Working with Scriberia on the Guardian Sustainable Business Awards gave our campaign a creative, character-filled multimedia element that enabled us to reach out to our audience, and tell the story of the awards in a way we were previously unable to do. Standing out in the market is key and Scriberia helped us do this.’
She adds: ‘Scriberia had a strong sense of brand, creative, and tech which meant working together to create the video 2 years running filled us with confidence at every step, as well as great stock of puns along the way!’
Next came Volunteering Week - a week in which employees from Guardian News and Media volunteered their time to local community partners. From the Guardian HQ, Scriberia produced a daily update on volunteer projects taking place across London, Manchester and Stratford, keeping the whole company up-to-date with its volunteers’ progress.
Paula Tsung, Head of Workplace and Sustainability, says: ‘During volunteering week it was great to have Scriberia in our offices at Kings Place, making all our volunteering projects “alive” so that staff who were unable to attend were able to participate by seeing the comments that their colleagues were feeding back throughout the day. There was a great response from all our staff, our community partners and visitors to the Guardian offices during that week.'
In between, Scriberia have worked with various teams at the Guardian to illustrate presentations and pitches. But their most recent collaboration came in the form of the MadeSimple series: animations which, with the help of the Guardian’s most learned minds, take complex subjects, concepts and theories and explain them very simply.
Together, Scriberia and the Guardian have unravelled what the NSA revellations mean for ordinary Internet users, explained how we might restore the environment through ‘Re-wilding’, and nailed down the basics of Stephen Hawkings’ big ideas. And all in under three minutes!
Multimedia editor, Paul Boyd, who has worked with Scriberia on the Sustainable Business Awards project, and the Made Simple series, says: ‘Scriberia brought style, innovation and insight to our project. They just got it straight away and when the project was underway they were speedy and responsive. Their approach was perfect for bringing dense dry information-heavy content to life… We would absolutely choose to work with Scriberia again!’