Tesco

Tesco

In a large organisation, creating shared understanding can be tough. How can the people on the shop floor share the management’s vision? How do you align every department behind a single aim?

For Kate Kapp, a service designer manager for Tesco digital product, visual thinking and communication has become a vital part of her team’s success. And Scriberia’s Hardworking Picture Workshop offered her colleagues, from across the organisation, a unique opportunity to get to grips with the basics.

‘We’re always trying to get people together outside of their organisational silos, to solve problems together,’ she says. ‘Making everything visual is one of the best ways of doing this. It’s the fastest way to create shared understanding and engage people with different viewpoints in a really meaningful and productive conversation.’

When Scriberia Academy launched the Hardworking Picture Workshops at the end of 2015, Kate was among the first to respond.

Kate says, when Scriberia scribed a live event for Tesco – successfully capturing ideas from their digital product, store and call centre teams – it triggered ‘a wave of excitement’ about the benefits and possibilities of visualisation.

Lundbeck

When global pharmaceutical company, Lundbeck, challenged Scriberia to create a brand new visual experience for their 2015 conference, Scriberia pulled out all the stops. Blending their skill as illustrators and animators, with cutting digital technologies, they developed a new technique for ‘live animation’ – and brought a genuine innovation in the live event market. 

Looking ahead to their annual conference, to be held in Copenhagen in March, the Lundbeck team had ambitions of delivering a better, more innovative event than ever.

‘Every year we try to do something new; every year we aim to push things further and deliver a higher and higher quality experience. But this year that was particularly important,’ says Martin Jensen, Lundbeck’s head of global congress and event management.

We were keen to push Scriberia to the very limits of what they thought was possible, on a technical level, to achieve something truly ground-breaking.
— Martin Jensen, Head of Global Congress & Events, Lundbeck

2015 was Lundbeck’s centenary year, and the conference would not only celebrate the successes of the last century, but look ahead to the next. Lundbeck were launching The Century of the Mind: the organisation’s commitment to neuroscientific advancement over the next 100 years, for the benefit of patients worldwide.

‘When we started to plan the event, we felt strongly that it should reflect our forward-thinking as a company, and our position at the cutting edge of what we do,’ says Martin. ‘The communication throughout needed to be consistent, coherent, and relevant in the digital age.

‘A colleague recommended Scriberia to me, having seen their work at a conference in Rome,’ says Martin. ‘The option of having the event scribed digitally fitted perfectly with our brief. But, it was important that the visual aspect of the conference didn’t feel like an add-on, or a gimmick. It had to be integral to the whole event, and that’s where Scriberia really impressed us.

‘From our first conversation, we were reassured that Scriberia understood what we wanted: a consistency in our visuals, that would carry through the entire conference, bringing coherence to the event as a whole. We were keen to push Scriberia to the very limits of what they thought was possible, on a technical level, to achieve something truly ground-breaking. They responded with enthusiasm and an innovative solution that hit the brief.’

By involving Scriberia at the planning stage, Lundbeck ensured they would get the best possible value from the team. Scriberia were able to tailor their services, and become an integral part of the event’s planning and execution.

Scriberia’s proposal consisted of several bespoke elements: a short animation, produced in advance, to introduce delegates to the event and its concept; live digital scribing capturing content over the three-day event, to project onto a vast screen in the main event space; and lastly, a world first (as far as we know), to create a live animation from the digitally scribed content.

Lundbeck gave us the opportunity to push ourselves to our technical limits and the work we produced for them respresents a genuine innovation in the live event sphere – we’re really proud of that.
— Chris Wilson, Co-Founder and Creative Director, Scriberia

So what is ‘live animation’? Scriberia’s creative director, Chris Wilson, explains: ‘Lundbeck gave us the opportunity to push ourselves to our technical limits and the work we produced for them in Copenhagen respresents a genuine innovation in the live event sphere – we’re really proud of that.

‘We had one of our animators working alongside our scribes throughout; animating the digitally scribed content as it came in. The result was a fantastic animated summary of the whole conference – shown on a 35m-long panoramic screen – created in time for the closing session.’

The project’s success relied on great communication between Scriberia, Lundbeck, partners and stakeholders.

‘Despite the geographical distance between us, we formed a strong relationship with Scriberia’s London team in the lead up to the event,’ says Martin Jensen. ‘They understood what we wanted to achieve, why it was important to achieve it, and they worked hard to find a way to make it happen. Seeing the animated scribe playing on screen as the conference closed, just exactly as I’d imagined it… it was a great moment.

(Scriberia) understood what we wanted to achieve, why it was important to achieve it, and they worked hard to find a way to make it happen.
— Martin Jensen, Head of Global Congress & Events, Lundbeck

In addition, Scriberia worked with existing branding concepts and colour palettes, to create a seamless experience across all branded elements of the event.

Chris Wilson adds: ‘We overcame all of the technical obstacles that stood in the way, and having achieved that, “live animation” is now a service that we can offer with confidence to our other clients.

‘Not only did it look great, but it offered phenomenal value for money, too. The animation process is normally a slow and expensive one, so to end an event with an animated asset ready to share with delegates in the room, and across all platforms is a huge benefit.’

Moreover, every aspect of Scriberia’s contribution has proved valuable to Lundbeck in the weeks and months following the event. ‘Already, it’s clear the work has a valuable afterlife,’ says Martin Jensen. ‘The introductory video has become a part of Lundbeck’s 100th birthday celebrations, and has been shared widely with our affiliates. The digitally scribed and animated elements are a great and easily shared document of a landmark event in Lundbeck’s history.’

Scottish Water

For Scottish Water the objective was clear: to host a series of events across Scotland that would enable all 3,200 employees to connect with each other and with a new vision for Scottish Water’s future. 

But key to turning the “Shaping Our Future” event series into a multi-award-winning experience for staff from all over the country and all over the company, was finding exciting and effective ways to engage with them. 

That’s where Scriberia comes in, as Ruth Findlay, Scottish Water’s Internal Communications Manager, explains: ‘We invest a lot of time and resource into getting our all-employee events right.

‘In our organisation, the workforce is incredibly diverse. We have some people in busy, city offices and others in the remotest parts of the country. We have engineers, accountants, managers… a lot of different people who think and work in different ways. It’s really important to find ways of communicating with them all, so that no one walks away from the event feeling like they didn’t understand it, or that it wasn’t relevant to them.’

At past events, organisers used images to kick-off group discussions and were keen to develop this strategy. 

Having Scriberia at the events – creating images in real time, capturing not just the story we were trying to convey to our employees, but also their immediate thoughts and feedback – really ticked the box for interactivity.
— Ruth Findlay, Internal Communications Manager, Scottish Water

‘We’ve found that an image is something everyone can engage with easily,’ says Ruth. ‘But having Scriberia at the “Shaping Our Future” events – creating images in real time, capturing not just the story we were trying to convey to our employees, but also their immediate thoughts and feedback – really ticked the box for interactivity. It was incredibly empowering for people to see their ideas taken on board and incorporated into the images we were creating as a group.'

The artists were able to distill the essence of what was being said and represent it visually, without the need for any additional explanation.

She says: ‘Although the images were very clear and simple, they illustrated some really complex concepts. The artists were able to distil the essence of what was being said and represent it visually, without the need for any additional explanation. Often finding humour in what might be regarded pretty dry topics, which everyone appreciated.’

In addition, the illustrations created by Scriberia in collaboration with the attendees, still have real value to Scottish Water long after the event. Ruth says: ‘We use them on our intranet, in our internal newspaper and on posters, as powerful and long-lasting reminders of the ideas we discussed there.

‘They’ve also been very useful to us when pitching business overseas. If English isn’t the first language, a simple picture, setting out what the organisation is all about, can tell a thousand words. It’s not your typical PowerPoint slide of boring bullet-points.’ 

These images really gave a sense of how it felt to be there.

The “Shaping Our Future” events went on to win a number of communications awards. Ruth believes the Scriberia images, which were used illustrate their award entries, may have given them the edge over the competition.

‘Without these images it would have been really difficult to demonstrate just how positive the experience was, or to convey the energy in the room. They really gave a sense of how it felt to be there,’ she says.

Working with Scriberia has ‘contributed to a seed change’ in the way Scottish Water presents information; a shift away from presentations featuring graphs and statistics, towards story telling and images to lend those stories resonance.

Ruth says: ‘We were absolutely delighted with Scriberia’s work, and the impact it had at the time and since.’

IBM

For an established business, like tech-giant IBM, it’s not always easy to abandon a tried-and-tested approach in favour of something new. But when it came to their 2012 Start Summit on Sustainability, they saw an opportunity to host an event with a difference and shake-up their image - with a little help from Scriberia.

‘We wanted these events to be thought-provoking and to push the audience into action,’ says Scott Stockwell, IBM’s Marketing Communications Strategist. ‘People go to so many conferences where they don’t get to share their opinion or participate in debate. We wanted to create a sense of collaboration and for that to be captured in an engaging way – Scriberia did all of this for us.’

Working on large drawing boards, positioned prominently throughout the event space, Scriberia’s artists set about capturing ideas as they emerged, in a series of bold, hand-drawn images. Contributions from speakers and audience members alike formed the building blocks for a live visual commentary, highlighting key themes to be remembered or revisited later.

As ideas became images, proceedings took on a sense of theatre, and an atmosphere of participation and collaboration grew. 

Their ability to listen and draw in real time with a deep understanding of the content is genius.
— Caroline Taylor, Vice President of Marketing, Communications and Citizenship, IBM

‘[Scriberia] have a unique talent of simultaneously extracting key thoughts and ideas and summarising them in a way that can be easily and quickly articulated to back to people,’ explains IBM’s Vice President of Marketing, Communications and Citizenship, Caroline Taylor. ‘This is a very special skill that few have; their ability to listen and draw in real time with a deep understanding of the content is genius.’

The resulting images were rich, detailed and really valuable to IBM after the event in enabling them to hammer home the key messages from the event, through a range of media.

The images took on a new life, becoming large-scale workspace installations, digital downloads accessible from mobile devices, presentation illustrations, posters and more.

We weren’t expecting this kind of reaction to the e-book – the feedback has been exceptional.
— Scott Stockwell, Marketing Communications Strategist, IBM

Back in the studio Scriberia converted their output into digital images for inclusion in a post-event summary, which was sent to attendees three days later. They also created ‘Startman’, an engaging little chap who took the starring role in a bespoke e-book. The e-book - initially sent to just 250 people - reached an audience of 16,600 within six weeks.

‘We weren’t expecting this kind of reaction to the e-book – the feedback has been exceptional,’ says Scott Stockwell. 

Working with Scriberia always meets and usually exceeds my expectations.

By taking this more creative approach, IBM not only gave their event a strong visual identity that effectively engaged attendees, but they say it also changed perceptions of IBM as an organisation. They continue to host the Start Sustainability events with Scriberia as their visual communications partner.

‘Working with Scriberia always meets and usually exceeds my expectations,’ says Scott. ‘They fully understand and deliver on every brief and everything they produce is bespoke to the content. ‘Their approach is informal, action-orientated, engaging, live and human. They are always professional and an absolute pleasure to work with.’

Deloitte

Innovation is a hallmark of the Deloitte brand and a key driver in growing the firm and delivering results for their clients. The Deloitte iZone is their market leading collaboration and accelerated solutions experience, allowing Deloitte to generate ideas and facilitate faster, better problem solving for their clients’ most complex business challenges.

Here, every element of creative thinking has been researched by the iZone team to stimulate client and Deloitte teams to think creatively. Central to their vision was a form of visual content capture that would resonate with a wide range of clients, both during their iZone experience and for some time after. 

From the outset, the Scriberia team worked with Deloitte to create the ideal canvas for live capture. As a result, the Deloitte iZone boasts a giant designated glass drawing wall where the Scriberia team can create bespoke visuals at large scale for every client and every challenge. 

The Scriberia team are involved from the outset of each event, building an understanding of the client challenge at hand, resulting in a capture that is both comprehensive, detailed and most importantly engaging and memorable. 

Client teams delight in seeing their ideas brought to life by the artists all set within an overarching theme and narrative of the day. The images are also an essential part of the post event communications both within the client team and Deloitte. 

It is no overstatement to say that Scriberia and Deloitte have forged a strong relationship in the iZone, proof of the power of visualised thinking and testament to Deloitte’s forward thinking and innovative approach to working in new, more collaborative ways with clients. 

In January 2013, Scriberia was delighted to be invited to work with Deloitte at the World Economic Forum in Davos. Under Deloitte’s banner of InnovationLive, and over 440m2 of wall space, Scriberia illustrated comments submitted via Facebook and Twitter around themes of business, innovation and society. The imagery was seen and enjoyed by the great and the good as they passed by, and was also shared across those same social media platforms so that contributors could see their thoughts brought to life.

SSE

When Scriberia met energy suppliers, SSE, they were embarking on a new phase. A complex programme of projects was in place to transform supply operations and customer relations. 

Vital to its success was finding a way to communicate a coherent, consistent message throughout the organisation that explained how these projects were linked and where they were leading. But in a large organisation, with staff working across various locations, including in the field, consistency of message can be a real challenge. 

Paula Jackman, Communications Manager of SSE’s supply transformation programme, felt that a Scriberia rich picture could be the answer they were looking for. 

‘We had to find a way of showing the whole organisation where were going. People working on one project had no idea how their work connected to, or impacted on, other people and other projects elsewhere in the business. This needed to be clearer to help the whole organisation to pull together in one direction,’ she says. 

‘I had worked with a Scriberia rich picture before, and although this context was quite different, I could see how it might work.’

Rich pictures are best used as a means for communicating concrete plans. When ideas are still works-in-progress, Scriberia would recommend a live-scribing session.

Our strategists had “the big picture” clear in their minds. We needed some way of “downloading” their vision so that everyone could see it.
— Paula Jackman, Communications Manager, SSE Supply Transformation Programme

‘The people responsible for our strategy already had “the big picture” clear in their minds,’ says Paula. ‘We needed some way of ‘downloading’ their vision so that everyone, from our engineers and meter-readers to our marketing team, could see it. I think that’s a pretty common challenge in big businesses like ours.

Not everyone likes to read. We all take in information in different ways and sometimes it works best to provide information in a visual format.

'Also, it’s important to recognise that not everyone likes to read. We all take in information in different ways and sometimes it works best to provide information in a visual format.’

So the process of creating a rich picture that fitted SSE’s brief began, as it always does, with in-depth discussions between Scriberia and the client. 

‘My team found the process really interesting,’ says Paula. ‘We found Scriberia to be very attuned to what we were doing, and their instincts were on the money. That meant that they were able to create exactly what we were looking for with only a few minor tweaks necessary. It was totally painless.’ 

The resulting picture now hangs in large scale on the walls of several SSE meeting rooms, and throughout their offices. It has also been emailed to stakeholders and staff stationed elsewhere, providing everyone with the same vision. 

It has become like a roadmap. It’s a reminder of where we’re going so no one gets lost along the way.

‘We find it really helpful to have this physical embodiment of the plan for people to refer to. We’ve used it in briefings to stakeholders, training sessions and structured presentations. It has become like a roadmap. It’s a reminder of where we’re going so no one gets lost along the way,’ says Paula. 

‘On a first viewing, we like to talk people through it. We can begin anywhere on the picture and tell different stories, depending on which of the teams you’re talking to. Each team can see their journey from A to B is part of the bigger picture. Their project isn’t isolated. We’re all working to the same end.’

A rich picture is exactly that. It’s rich in detail and content, to reward repeat viewing and allow multiple perspectives to meet in one place. It’s an effect that is hard to achieve in a written document where it is impossible to avoid a linear narrative.

I’ll certainly be recommending that we work with Scriberia again.

For Paula, the value of SSE’s rich picture is clear. She says: ‘It has been a really powerful resource for us. 

‘We have another big project on the horizon and I’ll certainly be recommending that we work with Scriberia again.’

D&AD

For the last half century, D&AD has fulfilled a special remit to support and inspire excellence amongst those working in the creative, design and advertising industries across the world. And it has been Scriberia’s pleasure to collaborate with them on a number of different projects. 

First, D&AD invited Scriberia to give a workshop to their Graduate Academy, as Amanda Moorby, D&AD’s Partnership’s Director, explains. 

‘Our graduate academy is a creative bootcamp for talented students. The aim is to help them transition from education into industry.

Scriberia’s work is all about visualising ideas. It’s about the thought process and finding interesting ways to articulate it.
— Amanda Moorby, Partnerships Director, D&AD

‘We felt it would be really valuable for them to see what Scriberia do. Scriberia’s work is all about visualising ideas. It’s about the thought process and finding interesting ways to articulate it. And that presented a real challenge for our graduates who have a really broad range of creative skills,’ she says. 

Scriberia were seriously impressed by the calibre of the grads they met there, and to D&AD’s delight, they were able to offer one talented illustrator a placement with the Scriberia team. 

‘Scriberia have really embraced what we’re about,’ says Amanda. ‘It’s great that they could join us in our mission to nuture outstanding new creative talent.’

This happy collaboration led onto Scriberia’s involvement in the Blank Sheet Project, an initiative from ArjoWiggins Creative Paper, endorsed by D&AD. 

Amanda says: ‘It struck us as the ideal way to take our work with Scriberia to the next level.’ 

Based on the premise that all great ideas begin with a blank sheet of paper, the Blank Sheet Project aims to pick the brains of legends of the creative industries to gain insight into how they approach their work, artistically, practically and ethically.

Out of this came ‘One Minute to Leave Your Mark’, a series of minute long interviews with an impressive roster of creative minds, who each offered up a minute’s worth of wisdom. Armed with a huge pile of beautiful ArjoWiggins Creative Paper, Scriberia were commissioned to animate interviews with the illustrator Mr Bingo, designers Kate Moross and Wayne Hemingway and the RSA’s co-directors of design, Sophie Thomas and Nat Hunter. 

Scriberia nailed it, and produced some wonderful animations that really brought the interviews to life. They’re a visual delight. We really couldn’t be more pleased with them.

‘Scriberia had the idea of using the paper to do a cut-out style of animation, which has a real charm and fits the brief brilliantly,’ says Amanda. 

‘From start to finish, the process was painless. Scriberia nailed it, and produced some wonderful animations that really brought the interviews to life. They’re so much more shareable now – they’ve had thousands of hits on YouTube, and a great response on Twitter.

'They’re a visual delight. We really couldn’t be more pleased with them.' 

Contagious

Staying ahead of the curve is what it’s all about for the folks at Contagious. Their eponymous quarterly magazine tracks trends within the advertising industry, while Contagious Insider, their consultancy arm, gives some of the world’s biggest brands the benefit of their wisdom.

Scriberia first teamed up with them in 2010 to produce a striking visual summary of ‘The Digital Silhouette’ – their white paper on the fashion industry’s online presence, commissioned by Louis Vuitton. And since then, they’ve enjoyed several exciting collaborations. 

When Google asked Contagious Insider to produce a report on mobile internet usage for its Google Homegrown project, Scriberia was drafted in to live scribe the initial meeting. Elements of that work fed into other illustrations as the project progressed, and eventually became part of an animation to round up Contagious’ findings. 

It provided vibrant, playful and memorable visual references for all the insights, ideas and information that we’d pulled together.
— Dan Southern, Senior Consultant, Contagious Insider

‘This did three things perfectly for us and our client,’ says Dan Southern, a senior consultant at Contagious Insider. ‘Firstly, it provided vibrant, playful and memorable visual references for all the insights, ideas and information that we’d pulled together.

‘Secondly, it added to the narrative of the report immensely, by showing how different areas we’d touched on were interconnected, in a way that linear page-by-page report or plain diagrams can’t achieve without becoming over-complicated or ever-so-slightly dull.

‘Finally, it acted as a vital and inspiring catalyst for conversation in our meeting to present the report and now acts as a lasting tribute to the effort and ideas we invested in the project.’

Contagious then put Scriberia’s talents to use on their magazine, where they created a bespoke, illustrated poster for every 2011 edition, summarising its content. 

Scriberia’s instinctive understanding of the content and ability to draw out key themes and issues lead to the creation excellent posters, which we were proud to use to promote the magazine.
— Emily Hare, managing editor of Contagious

It was no mean feat, as Emily Hare, managing editor of Contagious explains: ‘We asked Scriberia to crunch 100 densely packed pages, spanning a variety of issues, campaigns and topics, into one illustration. 

‘They created a series of compelling, visually stunning, attention-grabbing images that had a fantastic sense of humour and made sense of the magazine’s themes, drawing the articles together to create one integrated illustration. 

‘Despite being a massive task, Scriberia’s instinctive understanding of the content and ability to draw out key themes and issues lead to the creation excellent posters, which we were proud to use to promote the magazine.’

As if that weren’t enough, she adds: ‘They were also a joy to work with, meeting strict editorial deadlines to a consistently high standard.’

As Paul Kemp-Robertson, the company’s co-founder and editorial director, says: ‘Contagious keep coming back for more. Scriberia have live-scribed for us on stage at the Cannes Lions ad festival (with Ben Stiller watching over their shoulder, backstage), illustrated some bespoke reports for our clients Google and Louis Vuitton and they have somehow managed to condense 100 pages of Contagious magazine into single sketches that we gave as a thank you to our subscribers.

Scriberia are consistently brilliant at what they do. They are wonderful artists and quick thinkers.
— Paul Kemp-Robertson, co-founder, Contagious Communications

‘We liked those sketches so much we had a whole year’s worth specially framed for our boardroom. ‘Scriberia are consistently brilliant at what they do. They are wonderful artists and quick thinkers. They manage to distill complex subjects and specialist business strategies into beautifully illustrated, very appealing and – above all – resolutely human results.’

Edelman

Sometimes, changing the way you communicate can be the best way to communicate the changes taking place within your organisation. 

It certainly worked that way for Edelman, the world’s largest PR firm, who engaged Scriberia in the Spring of 2013, to collaborate with their president and CEO, Richard Edelman on the visual presentation accompanying his annual address at the Edelman Leadership Meeting in Hamburg, Germany. 

Central to the presentation was the way in which the organisation would be moving towards a future of digital and research PR. Working with Scriberia, and exploring fresh ways to get the message across, reflected a new commitment to ‘show and tell’ and helped associate the company’s future direction with a distinct visual identity. 

Ever since [my presentation], people have been bootlegging the images to put into their own reports and presentations. It’s such a perfect visual representation of what we’re trying do.
— Richard Edelman, CEO, Edelman

Richard Edelman says: ‘I have been making these annual presentations for 15 years, and I’m sure many people in my company have come to dread them! But this time around, we wanted to have some real impact. We said “Let’s not do a boring PowerPoint presentation.”

‘Scriberia were recommended to me by my team in London. I saw what they did and felt sure that it would chime well with the content I had in mind.’

The presentation was a success. ‘So many people have said it’s the best one by far,’ says a clearly delighted Mr Edelman. ‘Ever since, people have been bootlegging the images to put into their own reports and presentations. It’s such a perfect visual representation of what we’re trying do.’

Also at the Leadership Meeting in Hamburg, Scriberia produced an animation for Edelman’s Chicago team, an illustration of Edelman’s work in Germany, and live scribed a key workshop. So it’s fair to say Edelman thoroughly embraced Scriberia in 2013.

I just wanted to say a big thank you for your work on Thursday – it took people out of their comfort zone and gave them a new experience, and all of the final illustrations were very impactful.
— Jessica Cave, Senior Account Executive, Content, Edelman

Scriberia are also a regular part of Edelman’s pitching process and have been involved in a number of successful pitches in the last two years. The company's London office have quickly grasped the best way to use Scriberia’s talents in these high-pressure situations, and this creative understanding has resulted in some memorable presentations to clients.

Scriberia’s first project for Edelman was an animation explaining the aims and methods of ‘Houseboat’, the firm’s collaborative workshop approach. They also scribed at some of Houseboat workshops as well as at a number of other brainstorm sessions both internal and external. Jessica Cave, a senior account executive at Edelman, said of one such session: 

‘The teams commented on how much value they took from the session, and many said they will look into using scribes and visual artists when presenting in their own markets from now on. We know it was a challenging ask, but everyone was very happy with the results,’ says Jessica Cave, a senior account executive at Edelman.

‘The work we did with Scriberia became the start of a successful partnership. We know and trust in the quality of the work that we will get when we work with them.’

And it’s a sentiment echoed by Richard Edelman, who adds: ‘I believe we wouldn’t hesitate to work with them again.’

The Guardian

Scriberia’s relationship with near-neighbours, The Guardian newspaper, has been a particularly fruitful one. 

It began in March 2012 when the team were invited to The Guardian’s Open Weekend - a ‘festival of ideas, innovation and entertainment’ - to create a visual record of it in real time.

Time flew as Scriberia’s tireless scribes stood at the centre of it all, capturing highlights from a host of fantastic speakers, as well as festival goers and those following the event through social media channels. The result was an epic, seven metre long wall of scribing. 

Director of Open Weekend, Madeleine Bunting says, ‘Scriberia made a great contribution to the Guardian's fabulous Open Weekend. Gathering snippets of conversation from the hundreds of events, they built up a visual mosaic of the debates in the main atrium. 

‘It became a gathering point for people to see what had been going on - a fantastic way to build an understanding of what the event was all about. Clever, entertaining and full of wit, it was one of the highlights.’

It became a gathering point for people to see what had been going on - a fantastic way to build an understanding of what the event was all about. Clever, entertaining and full of wit, it was one of the highlights.
— Madeleine Bunting, Director, Guardian Open Weekend

A little later Scriberia collaborated with The Guardian’s marketing team when they were commissioned to produce an animation promoting its Sustainable Business Awards in 2013 - and again in 2014.

Standing out in the market is key and Scriberia helped us do this.
— Caroline Maddison, Sector Marketing Manager, The Guardian

Caroline Maddison, the Guardian’s Sector Marketing manager, says: ‘Working with Scriberia on the Guardian Sustainable Business Awards gave our campaign a creative, character-filled multimedia element that enabled us to reach out to our audience, and tell the story of the awards in a way we were previously unable to do. Standing out in the market is key and Scriberia helped us do this.’

She adds: ‘Scriberia had a strong sense of brand, creative, and tech which meant working together to create the video 2 years running filled us with confidence at every step, as well as great stock of puns along the way!’

Next came Volunteering Week - a week in which employees from Guardian News and Media volunteered their time to local community partners. From the Guardian HQ, Scriberia produced a daily update on volunteer projects taking place across London, Manchester and Stratford, keeping the whole company up-to-date with its volunteers’ progress. 

Paula Tsung, Head of Workplace and Sustainability, says: ‘During volunteering week it was great to have Scriberia in our offices at Kings Place, making all our volunteering projects “alive” so that staff who were unable to attend were able to participate by seeing the comments that their colleagues were feeding back throughout the day. There was a great response from all our staff, our community partners and visitors to the Guardian offices during that week.'

In between, Scriberia have worked with various teams at the Guardian to illustrate presentations and pitches. But their most recent collaboration came in the form of the MadeSimple series: animations which, with the help of the Guardian’s most learned minds, take complex subjects, concepts and theories and explain them very simply.

Together, Scriberia and the Guardian have unravelled what the NSA revellations mean for ordinary Internet users, explained how we might restore the environment through ‘Re-wilding’, and nailed down the basics of Stephen Hawkings’ big ideas. And all in under three minutes!

Multimedia editor, Paul Boyd, who has worked with Scriberia on the Sustainable Business Awards project, and the Made Simple series, says: ‘Scriberia brought style, innovation and insight to our project. They just got it straight away and when the project was underway they were speedy and responsive. Their approach was perfect for bringing dense dry information-heavy content to life… We would absolutely choose to work with Scriberia again!’

Scriberia brought style, innovation and insight to our project. They just got it straight away and when the project was underway they were speedy and responsive.
— Paul Boyd, Multimedia Editor, The Guardian

The MadeSimple animations have had hundreds of thousands of hits online, and have been shared widely across social media platforms.