University of Edinburgh

The University of Edinburgh’s School of GeoSciences works closely with policy makers, practitioners, NGOs, government agencies and businesses to inform their research on land use and environmental planning. Always looking for exciting ways to engage their broad spectrum of stakeholders, they worked with Scriberia to add some visual communication to their surveys, questionnaires and interview formats.


Challenge:

The University of Edinburgh’s School of GeoSciences works closely with policy makers, practitioners, NGOs, government agencies and businesses to help inform their research about land use and environmental planning. Their challenge is finding innovative and exciting ways to engage this broad spectrum of stakeholders with new research projects.

Marc Metzger, Senior Research Fellow at the School of GeoSciences, says: ‘We’d been running workshops with participants using professional facilitators, flipcharts and post-it notes, but we knew that this format wasn’t as exciting as it could be. Worried about people getting bored, we were looking for a more engaging way to get participants involved with our research questions.’

They were also looking for an interesting way to present their research back to their stakeholders.

Solution:

Marc and his team were enthusiastic to explore how visual communication could aid conversations with research participants: ‘We were working on a project that required a vast amount of illustrations for a multiple choice survey. One of our professional facilitators showed us Scriberia and we were really excited by their work.’

Scriberia began working with the University on their VOLANTE project, which looked at potential approaches to land use across Europe in 2040. Looking for a way to engage a diverse group of stakeholders with their crowdsourcing questionnaire, they commissioned Scriberia to produce a set of visuals to be used across the web survey and on a final poster design. After which, Scriberia’s visualisers designed three intricately detailed rich pictures, each illustrating a futuristic vision of land use in Europe.

Persuaded of the power of pictures to engage participants, the University contacted Scriberia to work on STREAMLINE; a face-to-face interview format designed to make it easier for people to take part in policy, planning and science. On this occasion, Scriberia were tasked with producing a much larger body of work, featuring interactive visuals, small graphics and large poster designs.

To culminate the end of a five-year project, Scriberia’s creative director, Chris Wilson, scribed at their concluding seminar, helping to summarise the project in a visually appealing and highly memorable format for everybody involved.

Result:

Marc says, ‘The visuals have proven to be really effective prompts during workshops. People are always curious about what the next set of pictures will be.’

And this positive feedback rings true across the politicians, businessmen and other stakeholders that participate in their projects: ‘We thought the visual storytelling would work well with the younger generation, but were amazed to find that older participants thought it was great, too. Even those who at first think it’s childish to have drawings suddenly see the value in them.’

Despite the long geographical distance, Marc and his team found working with Scriberia a seamless experience. ‘Working with Scriberia’s illustrators is a really collaborative experience. I’ve always been impressed with how quickly and efficiently they respond to my feedback.’

Similarly, founder of STREAMLINE, Aster de Vries Lenstch, says: ‘Scriberia did an incredible job. There’s a distinct feeling of ‘Christmas come early!’ about the office when we receive the designs...really excited, really impressed. Our compliments to the quality that’s always delivered at such short notice.’

While James Paterson of the Land Use Research Group, working on the VOLANTE project, says: ‘Scriberia listened to our needs, suggested ideas and interpreted our detailed vision descriptions to produce three gloriously rich and punchy drawings that encapsulate the depth and breadth of the stakeholder ideas. We’ll be back for more!’

What’s more, the visuals have proven valuable in a variety of other contexts, too. Marc comments: ‘We now have a really nice library of different visuals that we can use for other projects. They’ve been great for livening up student lectures and PowerPoint slides and I’ve even framed some of the artwork for my office. I’m now looking to pull some of the different visuals together to create an engaging web page.’
 

 

Ministry of Justice

When going through a time of organisational change, the ability to see the bigger picture and visualise where you’re headed is invaluable. John Fitzpatrick, Senior Digital Service Manager for the National Prisons and Probations service, came to Scriberia looking for a rich picture to help present clear information and facilitate conversations about digital transformation in the department.


Challenge:

When going through a time of organisational change, the ability to see the bigger picture and visualise where you’re headed is invaluable. In an organisation as large and multi-faceted as the Civil Service, it’s essential to align everyone behind the same vision.

John Fitzpatrick, Senior Digital Service Manager for the National Prisons and Probations service, was responsible for delivering digital transformation in his department.

To help engage teams, create alignment and overcome challenges, he was looking for a clear and engaging way to present information and facilitate conversations about the role of digital across all levels of the organisation.

Solution:

Having seen one of Scriberia’s rich pictures for the Department for Work and Pensions, John contacted their team to see how pictures could aid the communication for his projects.

John explains: ‘What first attracted me to using pictures was the ability to articulate a vision, however complicated and intricate, on one page.’

John worked closely with Scriberia’s senior visualiser, Matt Kemp, to produce a clear and engaging rich picture of the role of digital in the prison and probation service.

Convinced of the power of pictures to bring clarity, John has since worked with Matt to produce another rich picture that visualises the processes within their project management teams. For this project, John and his team came into the Scriberia studio for a workshop, where Matt live-illustrated an initial sketch of the picture.

John notes: ‘As people see their thoughts and ideas added into the picture, their level of engagement immediately increases. They start to adopt and adapt the picture as their own.’

Result:

The rich pictures have broken down boundaries across the organisation. ‘The final picture for the prison and probation service project has really helped to cut across silos and hierarchies,’ says John, ‘people naturally start to adopt the picture as their own, and seeing people take the visuals to the most senior people in the organisation without any ask is hugely rewarding. It’s non-hierarchical when you start to work in pictures.’

And for John, this has been a powerful way of bringing his team together and giving introverts in the organisation a voice.

‘The introverts, the people who never speak in a workshop or put their hand up to talk, they suddenly become challenged. They’re not always comfortable in standing up and talking, but working with pictures encourages them to share their points and integrates them in the group. We saw so much more engagement when we started using pictures.’

And John’s found that the pictures have helped break down boundaries with people outside of the organisation, too.

He explains: ‘If I’m bringing new people into the organisation, whether it’s candidates for interviews or visitors from the government digital service, I can stand in front of the picture and very easily explain what we do to literally anybody.’

The picture now takes pride of place at the front of the building, but John and his team have found other ways to extract value from it, too. ‘We use the rich picture on blog posts and as part of Prezi presentations, where we zoom in on topics we want to focus on.’

Having worked with Scriberia a number of times now, John had a few lessons to share on the creative process.
 
‘The more practice you get with visual storytelling, the more you mature. The first picture I worked with Scriberia on was an emotional experience; it was very creative and fast-paced. I was getting energy from scribe, Matt, and he was getting energy from me. It felt like part of me and I was very proud.
 
‘But with every picture you create, each one seems to get better. And that’s because instead of getting hung up on your own opinions, you learn that it’s a collective vision. It’s great that you’re one person championing your project and your agenda, but it’s the change agents in the organisation that really matter. It’s all about collaborating and getting everyone’s voices heard.’
 

Lundbeck

Global pharmaceutical company, Lundbeck, were looking to create a brand new visual experience for their 2015 conference, in celebration of their centenary year in business. They challenged Scriberia with the end-to-end design of their event - delivering a more coherent, more innovative experience to delegates than ever before.


Challenge:

2015 marked the centenary year for global pharmaceutical company, Lundbeck. They wanted to host a conference in Copenhagen that would not only celebrate the successes of the last century, but look ahead to the next.

The Lundbeck team had ambitions of delivering a better, more innovative event than ever. They challenged Scriberia to create a brand new visual experience for the conference.

‘Every year we try to do something new; every year we aim to push things further and deliver a higher and higher quality experience,' says Martin Jensen, Lundbeck’s head of global congress and event management. 'But this year was particularly important.

‘When we started to plan the event, we felt strongly that it should reflect our forward-thinking as a company, and our position at the cutting edge of what we do. The communication throughout needed to be consistent, coherent, and relevant in the digital age.’

Solution:

Scriberia's input was integral at every stage of the event, from planning to execution. Their proposal consisted of several bespoke elements that provided the consistency and coherency that Lundbeck were after; a short animation, produced in advance, to introduce delegates to the event and its concept; live digital scribing capturing content over three days, to project onto a vast screen in the main event space; and lastly, a world first (as far as we know), to create a live animation from the digitally scribed content.

Scriberia worked with existing branding concepts and colour palettes, to create a seamless experience across all branded elements of the event.

Scriberia’s creative director, Chris Wilson, says: ‘Lundbeck gave us the opportunity to push ourselves to our technical limits and the work we produced for them in Copenhagen represents a genuine innovation in the live event sphere.

‘We had one of our animators working alongside our scribes throughout; animating the digitally scribed content as it came in. The result was a fantastic animated summary of the whole conference – shown on a 35m-long panoramic screen – created in time for the closing session.’

Result:

Martin Jensen says, ‘From our first conversation, we were reassured that Scriberia understood what we wanted: consistency in our visuals, that would carry through the entire conference, bringing coherence to the event as a whole. We were keen to push Scriberia to the very limits of what they thought was possible, on a technical level, to achieve something truly ground-breaking. They responded with enthusiasm and an innovative solution that hit the brief.

‘Despite the geographical distance between us, we formed a strong relationship with Scriberia’s London team in the lead up to the event. They understood what we wanted to achieve, why it was important to achieve it, and they worked hard to find a way to make it happen. Seeing the animated scribe playing as the conference closed, just exactly as I’d imagined it…it was a great moment.’

‘Already, it’s clear the work has a valuable afterlife. The introductory video has become part of Lundbeck’s 100th birthday celebrations, and has been shared widely by our affiliates. The digitally scribed and animated elements are a great and easily shared document of a landmark event in Lundbeck’s history.’

Barclays

Barclays were looking for new and innovative ways to engage their audience at live events and across their digital channels. As part of an ongoing collaboration with Scriberia, live scribing has become a popular fixture at a wide variety of Barclays’ events, and their social streams are benefitting from a wealth of bespoke infographic content.


Challenge

Standing out from the crowd is a priority for every business. Ben Gill, marketing manager for Barclays’ live events, was on the look-out for new ways to engage and grow their audiences, before, during and after their live events. 

Meanwhile, for Felicity Kerridge, Head of Corporate Banking Product Marketing, the aim was to find innovative ways to describe their product offering to a wide, digital audience.

‘That’s exactly the kind of challenge we relish,' says Scriberia's creative director, Dan Porter. 'On the face of it, the financial world isn’t awash with creative potential, but that actually made the infographics quite liberating to work on. It forced us to find metaphors, develop themes and tell stories in less literal ways in order to make them memorable.'

Solution

Scriberia produced an ongoing series of infographics for sharing on social media, visualising everything from risk mitigation to digital payments. They worked closely with the Barclays social team to design a set of clear and coherent visual stories worthy of both re-tweet and like.

Scriberia also worked hard to tailor their live illustration services to each of Barclays’ events, including client-facing conferences and internal workshops.

While traditional scribing was a tailor-made fit for their Travel Forums, helping to engage their clients and generate interest on social media, a multimedia digital scribing experience was the perfect solution for one of their workshop sessions. The scribes digitally captured a number of talks in the morning, which were then used as discussion pointers in a panel talk in the afternoon.

Result

Both social media and live events teams have no hesitation in reporting real returns on their investment in Scriberia.

‘Scriberia’s illustrations have made our social content so much more engaging,' says Felicity. 'Some of the topics we talk about might sound a bit dry on the surface, but the pictures have brought them to life for a wider audience. Across the board, Scriberia’s drawings have improved interest and reach on our social media channels.

‘And what is great is that Scriberia’s approach is so collaborative. They’re brilliant at generating ideas we would never have thought of, but so welcoming of our input, too. We've been able to put our expertise into the work. It was an interesting and fun process, as well as a pain-free one, as every image has been near-perfect first time.'

Ben, from the live events team, adds: ‘Having Scriberia at our events has really helped to draw in our audience. The live scribing is a great talking point and Scriberia have managed to tailor their services – from wall scribing to digital sketchnoting – to each of our events with great success.’

And both teams have discovered several unexpected additional benefits to working with Scriberia, too. Felicity says: ‘The experience has opened my eyes to just how difficult some of the technical jargon is to understand. The process of producing an infographic has forced me to think hard about what we’re trying to say in our content.'

And Ben agrees: 'Working with Scriberia has made me think differently about how we should communicate with our audience,' he says. 'People are time-poor and need to understand content quickly, especially on social media. Drilling down a complicated topic into four or five diagrams or a single infographic is so valuable.

Being able to use their live event artwork as post-event marketing assets is also a majot positive for Ben's team. 'It has helped us get the most value out of our conferences and workshops. The visuals are eye-catching and encourage people to click-through. We always get a big pick-up when we post Scriberia’s drawings on LinkedIn.’

'In addition, now that the artwork is displayed all over the office we’ve had a lot of enquiries from other teams within the business about where we got our amazing visuals, and how they can work with pictures, too,' says Ben. 'It’s great to see stakeholders, externally and internally, responding so positively to what we're doing.'

Felicity adds: 'One of our senior MDs saw the graphics we'd done and loved them so much he asked for his five-year strategy to be drawn, too. He’s got it on the wall of his office, and finds it invaluable.'

Scriberia’s creative director, Dan Porter, says: ‘It has been very satisfying to see an initial brief for one illustration evolve and grow into a visual language that Barclays have embraced and run with across a number of projects.

'We’re very conscious that our work with Barclays can’t be seen as "dumbing down". This is content aimed at an informed, intelligent audience. Our job is to make that content stands out, to make it engaging, imaginative and easily understood but not by trivialising it.

‘Many of the people we’ve worked with at Barclays are great visual thinkers in their own right. It’s been great to see Barclays growing in confidence to use the power of pictures more and more as a means of communicating often complex information to customers, and hopefully Scriberia have played a part in that.’

English Heritage

English Heritage are always looking for new ways to bring the story of England to life across their 400 historic sites. Tasked with planning new visions for their sites, they asked Scriberia to visualise their project team’s ideas at Richmond and Whitby Castles, and to scribe their Kids Takeover Day at Walmer Castle, where children designed a proposed play trail around the site.


Challenge

Caring for over 400 historic sites across the country, English Heritage are always looking for new ways to bring the story of England to life for their visitors.

Ruth Haycock, Interpretation Manager, North Projects, was tasked with planning the interpretation of Richmond and Whitby castles; uncovering new opportunities to improve the visitor experience and cementing a vision for each site. She was looking for an engaging way to facilitate her team’s conversations and help them to visualise their ideas.

Meanwhile, at Walmer Castle, Christopher Weddell, Senior Gardens Advisor, was leading a Kids Takeover Day, where school children were invited to help design a proposed play trail around the woodland. Weary of boring reports, Christopher wanted a fresh and exciting medium for capturing the day and engaging the children.

Solution

Scribing was a brilliant answer to the challenges of both events. Across two days of free flowing discussion, Scriberian, Sara, visualised the project team’s aspirations for the reinterpretations of Whitby and Richmond castles.

Sara also facilitated the Kids Takeover Day at Walmer castle, where she attended a tour with the children, led by their local Educations Visits Officer. After helping the children draw their ideas, Sara summarised and scribed their key feedback onto a larger illustration of the castle and grounds.

Result

Ruth reflects: ‘The scribing added another dimension to our team days at Richmond and Whitby, making the meetings much more dynamic. We weren’t just watching someone write ideas on a whiteboard; having that visual reference and seeing how those ideas were developing was so useful.’

‘When it comes to brainstorming, a visual map is really helpful. The illustrators really understood what we were using the sessions for and the visual map was a brilliant talking point.’

‘It’s also been really valuable to us post-event. After the meeting, we gave everyone a copy of the visual summary, and it’s been great to have a visual recording that we can all reflect on and refer to.’

Christopher’s experience at the Kids Takeover Day was equally as positive: ‘Sara was absolutely fantastic. Actively participating in all of the day’s activities, she understood what we were looking to do and how to engage with the audience. Both the day and the final visual went beyond any of my initial thoughts or expectations.’

‘It was fantastic to have a huge amount of information condensed down in a very meaningful way. Sara took into account all of the ideas coming forward so that everyone felt their ideas were included. Everybody was engaged and enjoyed seeing the picture evolve in front of them.’

And the final product has helped promote English Heritage’s commitment to Kids Takeover Day: ‘My colleagues all agree that the scribing was really useful and interesting. We’ve included it in our communications for funding applications and on social media. It’s also been used in internal communications to highlight Kids Takeover Day and our efforts to make it an engaging and innovative scheme.’

Google

If you’re lacking a clear vision or a well-defined strategy, the scribing wall can be the perfect canvas on which to project people’s ideas and shape a picture of where you’re heading. When Google merged some of their existing departments to create new Google Cloud Connect teams in Europe and Asia, we used digital scribing at their events to encourage interaction and bring their teams on board their exciting new journey.


Challenge

If you’re lacking a clear vision or a well-defined strategy, the scribing wall can be the perfect canvas on which to project people’s ideas and shape a picture of where you’re heading.

When Google merged some of their existing departments to create new Google Cloud Connect teams in Europe and Asia, their need for a blank canvas was clear.

Megan Stack, Executive Communications Manager, says: ‘We were really excited to have formed these new regional teams, but we didn’t have a strong strategic statement or vision to share with them. We had the idea of hosting a series of ‘write it together’ conferences, where the teams could contribute their thoughts on the direction of GCC, and we could embark on a journey to find answers together.’

It goes without saying that Google employees are well accustomed to the latest cutting-edge technologies and innovations. The tricky task for Megan was finding two unique digital experiences for events in Dublin and Macau that were interactive and impactful to audiences of 400, while also staying true to Google’s fun and quirky culture.

It was also key that Google captured the content from each of the conferences to share with wider departments in the company.

Solution

Megan had heard of ‘live drawing’ before and thought it might fit her criteria: ‘I got in touch with a few companies who offered live drawing services, but as soon as I came across ‘scribing’ on Scriberia’s website, I immediately knew they were the right artists for our events. I not only loved the look of their illustrations, but also how they used scribing to encourage interaction at live events.’

She got in touch with Scriberia’s Live Events Producer, Emily Spicer, to see if they could deliver the digital experience she had in mind.

‘Emily understood what I wanted straight away,’ Megan says. ‘She was brimming with ideas on how we could innovate our events with a unique interactive experience. From the first phone call, I was confident she would be able to deliver something amazing.’

Megan and Emily worked collaboratively to bring to life two digital scribing formats that fostered interaction and engagement.

At the first conference in Dublin, delegates were given sheets of paper on which to complete the sentence, ‘I want to work in a GCC that…’ Scrunching up the paper, they then threw their ‘snowballs’ of wisdom onto the stage, where GCC’s Vice-President, Anwar Akram, was on-hand to read each answer out.

As he read the teams’ thoughts, Scriberia’s visualiser, Sam Hubbard, began drawing their ideas on an iPad, which was being live-projected onto a screen behind the stage. The team could see their thoughts immortalised on the screen as they were read out. Sam then scribed a Q&A session and talks from other key stakeholders within the business.

Posed with the same question, the team in Macau used an app to submit their ideas for the GCC Asia team. The app analysed their answers and identified key trends, which Sam then illustrated into a word-cloud when the conference took place.

For Megan, it was key that the digital scribes in Dublin and Macau looked different. And, so, Sam created a visual pathway, rather than a table of squares, that featured valuable advice from gTech and GMS Sales VPs, as well as a Q&A session at the end of the event.

Result

Megan says, ‘Scribing was the perfect metaphor for what we were trying to say. The blank screen represented the start of the teams’ journey; a place where everybody’s ideas could come together to forge a direction for the future.

‘I had to really trust that Emily and Sam, two people I had never worked with before, could deliver an amazing experience on a huge stage in front of 400 people, including important stakeholders. They 100% delivered and the scribing added a ‘wow’ element that encouraged interaction from the teams. You don’t really understand the impact of scribing until you’re there seeing the picture unfold.’

Sam’s ability to draw while listening for new content was particularly impressive, putting Megan’s mind at ease that all the key moments were being captured. ‘Sam was fantastic, not just because of his artistic skill, but because of his amazing ability to identify key quotes and important takeaways. Despite having limited knowledge of the business, Sam instinctively knew which were the important insights and killer quotes. I found his talent remarkable.’

Megan has since used Sam’s illustrations to promote the event to the rest of the company: ‘Following the event, we were able to pull the visual assets together and create a really nice interactive flyer, which we sent to all of the wider teams. People loved them and they were really well received.

‘The illustrations have really helped to get people excited about these events and their interactive formats. Some of our executives have even changed their photos on our internal directory to Sam’s illustrated portraits, so the events definitely live on within the Google offices.’

Scriberia’s Live Events Producer, Emily Spicer, too, found it a particularly exciting and creative experience: ‘The possibilities for engagement and interaction through digital storytelling are really exciting for us at Scriberia. It was a fantastic experience working with Google on such a creative project, exploring different formats to visualise their teams’ journeys and bring their ideas to life. I look forward to seeing what other forms of digital storytelling we can work on together in the future.’

Tesco

From the shop floor to the head office, aligning your teams behind a clear vision is a huge challenge for organisations as large and complex as Tesco. They needed a common language, and with the help of a specially designed workshop, we helped them design one.


challenge

A large and multi-faceted company, Tesco wanted to align everyone from the shop floor to the management HQ behind a shared understanding and single aim. To achieve this, they needed a common language.

Scriberia live illustrated an event for Tesco in 2014, where their team of scribes captured ideas from their digital product, store and call centre teams, triggering a ‘wave of excitement’ about the benefits and possibilities of visualisation.

Convinced of the power of pictures, Tesco asked Scriberia to run a Hardworking Picture Workshop that would provide their diversity of skill sets – from directors to service designers to UX designers to product managers - with a common visual language, to aid problem solving and inter-department communication.

Solution

Scriberia designed a workshop that would equip the team at Tesco with the skills to build their own visual vocabulary, organise complex information and draw something fantastically useful.

From superb sketcher to nervous novice, there was a mix of abilities in the room. Crucially, Scriberia’s team wanted to show them that artistic skills are by no means a pre-requisite of effective visual thinking and communication.

As creative director, Dan, puts it: ‘A lot of people panic when you ask them to draw something. But a Hardworking Picture doesn’t need to be beautiful. It just has to be good at its job. That’s the focus of this workshop.’

‘At Scriberia, we know that most of the thinking, the planning and the structure of an idea happens at the sketching stage. It may be a bit scruffy, but that image is incredibly valuable. Once you’ve made it real, you can develop it, share it and refine it.’

result

Kate Kapp, Senior Service Design Manager at Tesco, reflects on the session: ‘There’s so much merit in creating ideas in a way that they can be easily shared, and that message was loud and clear to everyone by the end of the day.

‘Even the least confident artists could see that if they could draw a circle or a triangle or a square they could start to convey quite complex ideas.’

‘We’re already seeing a difference. It’s helping us achieve a culture shift towards sharing our ideas early and often. Sticking a quick sketch on the wall is a really powerful conversation starter. It makes sharing ideas so much easier, within your own team and with colleagues from other departments,’ Kate says.

Linklaters

Global law firm, Linklaters, wanted to tell the career journey of female lawyers as part of their training and engagement programme. Scriberia created a rich picture that follows a woman’s journey from starting at Linklaters to becoming a partner, highlighting potential choice points along the way that might cause women to leave.


challenge

 As part of their training and engagement programme, global law firm, Linklaters, wanted to tell the career journey of female lawyers in their firm, highlighting potential choice points for women along the way.
 
The motivation was to inform more employees, both male and female, how women experience life at the firm; from what helps them and encourages them stay, to what hinders them and might cause them to leave.
 
Kate Richardson-Moore, Global Head of Talent and Engagement, knew that the wider business were tired of seeing charts and data on PowerPoint slides. She wanted to find a more memorable and impactful way to share the narratives of women at the firm.
 

solution

Scriberia were tasked with creating a rich picture that included a number of different career paths of women in the firm, showing when they leave, why they leave, or at what points they get promoted.
 
Linklaters had a huge amount of data and information they wanted included in the picture. Visualiser, Sara, split the journey into seven parts to help organise the information. The final image includes talking points for workshop sessions, such as myths at each stage of the career path.

result

As early as the first phone call, Kate was impressed with the way that Scriberia processed and simplified Linklaters’ complex web of information. She says, ‘In our first meeting, we passed on a great deal of information to the Scriberia team. Their ability to listen and translate this major verbal download into something visual was just fantastic. I was utterly amazed at how brilliantly Sara and Giulia approached the task.’
 
Kate also notes how valuable it was to collaborate with a different skill set: ‘It was a really interesting process for me to work outside of my area of expertise. The way Sara took all of our information and presented it was outstanding. She was so accommodating to suggestions and new ideas, and was able to interpret exactly what I was asking for. I would highlight her patience during the process.’
 
Despite their different skill sets, Kate notes how the project always felt like a product of teamwork: ‘The Scriberia team approached the project with great enthusiasm; it really felt like a team effort that we were all invested in.’
 
Linklaters have since used the rich picture in a variety of internal workshops ‘We’re now running storyboard sessions where we take people through the visual story, stopping at various points to discuss key moments. It’s been an effective tool for raising awareness and providing training.’
 
And the final illustration has proven hugely popular with their team. ‘People love the visuals because it’s something quite different in our world,’ Kate says. ‘We typically use charts, diagrams and PowerPoint presentations, so this type of visual communication is really fresh and interesting. It peaks people’s curiosity and feedback has been overwhelmingly positive.
 
‘The final picture has turned out exactly as I’d envisaged when I thought I had a crazy idea and didn’t know how I was going to make it happen. Scriberia really helped me make that vision a reality.’

TalkTalk

In a large organisation, it can be a challenge to ensure everyone from security to sales understands how the organisation delivers you deliver services to your customers. A rich picture is a visually engaging way to simplify clarify complex processes and present the same, coherent “bigger picture” to everyone, at every level. Telecommunications company,  of the organisation, while appealing to a broad audience across the company. TalkTalk  approached Scriberia with that very task.


Challenge

In a large telecommunications company like TalkTalk, there are hundreds of technical systems and processes at work that deliver Internet and network services across the country.

With such a complex infrastructure in place, it can be a challenge to ensure that everyone from the finance, customer services, sales and marketing teams understand exactly how TalkTalk reach their customers operates.

Graham Britton, Architect at TalkTalk, notes: ‘We obviously have very technically focused departments that run the network and IT systems, but we also have sales, marketing and finance teams. We wanted to find a way to present our intricate systems and networks in an engaging format, so that everyone can clearly understand how we operate.

‘Over the years we’ve created a number of technically accurate diagrams, but none of them have been efficient in presenting the information in a way that would make sense to everyone in the organisation at every level. That’s why we needed something visually appealing and widely consumable across the company.’

Crucially, TalkTalk wanted a diagram that was visually engaging, but that didn’t compromise on technical accuracy. It would be used in their end of year forward-planning report, as well as for general internal use.

Solution

Having seen one of Scriberia’s visualisers in action at the TM Forum in Nice, Graham sent a brief to a number of organisations, including Scriberia, asking them to bring a data-heavy, tech-y diagram to life.

Graham says, ‘Most of the companies simply re-coloured what I’d already done, showing little attempt to understand what the diagram was trying to convey.’

Senior scribe, Matt, however, worked hard to get to grips with each function within the organisation. ‘Matt created some really impressive iconography for the diagram, taking careful consideration of our description for each function. He was so keen to understand what the diagram was trying to say. It was compelling to hear him really engage with the topic.’

And, so, Graham took a visit to the Scriberia studios, walking Matt through his diagram area by area, and explaining how each department linked together to form the bigger picture of TalkTalk’s infrastructure.

With such a vast amount of information to include in the final image, Matt and Graham carefully unpicked what was most important to each department and decided on a system by which to group different systems and networks together.

Matt says, ‘TalkTalk came to us with a big, complex map, with lots of little marks and notes detailing how the company works. It lacked some visual literacy, and so we worked together to give the information a trim and find a way to group things together for a more intuitive outcome.’

Matt drew a first draft of the rich picture, and Graham put forward edits here and there to create an accurate, coherent visual story of TalkTalk’s systems architecture.

Results

Graham says, ‘The reception has been fantastic, we’ve had so much positive feedback. The image has been published on our internal intranet and our internal training video platform, which has got hundreds of views around the company and was the top performing blog post of last year.’

He notes how enthusiasm for the rich picture quickly spread like wildfire across the company: ‘Initially, people were a bit wary of trying a new approach, but after Matt’s first sketches, there was an immediate desire to push forward with the project.’

TalkTalk have found other versatile uses for the image, too. A large copy of the image was printed for their board of executives, and it has since been turned into a simply animated presentation.

Graham adds: ‘We wanted the visual to be visually engaging and simplified, but also maintain accuracy and integrity. The final image strikes that balance perfectly.

‘The rich picture has done an extraordinary job of simplifying and communicating our complex infrastructure to the wider team. We definitely need no convincing to work with pictures again in the future.’

Grant Thornton

Grant Thornton were launching a new programme, ‘Vibrant Economy’, which aimed to unlock potential for growth in communities across the UK. They asked Scriberia to help record a series of events, capturing people’s thoughts and bringing ideas to life.


Challenge

Grant Thornton were launching a new programme focused on creating a ‘vibrant economy’ in areas around the country, including Sheffield, Reading, Manchester, Leeds, Bristol and Cambridge. Their aim was to unlock potential for growth in communities, to help shape a vibrant economy where businesses and people can flourish.

Eager to get the most out of their programme, the team at Grant Thornton wanted to find a way to capture each of their events; to bring people’s ideas to life and outline a clear vision of each city’s ‘vibrant economy’. They also wanted to find a way to get their internal team and external clients excited about the programme.

SOLUTION

Scriberia helped to garner excitement internally about the project with a mural on their reception wall, drawn during office hours, that featured elements from their programme. The mural had a space for people to draw what a vibrant economy meant to them.

They then sent a team of scribes to each of Grant Thornton’s events across the country, where they live-drew people’s ideas about their city and its economy.

Scriberia also attended the SOLACE Summit, where 100 local authority CEOs and senior leaders came together to consider how the Industrial Strategy could be brought to life at a local level.

RESULTS

‘Scribing proved a really innovative addition to our events,’ says Kathryn Stubley, Event Manager. ‘The scribes helped to keep our audience interested throughout the day, and people were very keen to engage with the illustration.’

‘We had a fantastic response to scribing at each of the events; lots of people were interested to see the final illustration take shape, and were extremely keen to volunteer their ideas. It definitely encouraged a high level of engagement.’

Kathryn notes how the scribing was a useful tool for helping people to visualise their version of a vibrant city: ‘It was hugely beneficial to have a visual interpretation of people’s ideas. It brought them to life and made their goals feel achievable.’

In terms of working with Scriberia, Kathryn notes, ‘The team understood our needs immediately. I managed to work with the same team for almost all the events which was a really great experience. Julia and Jess were friendly, professional and accommodating to our needs. They got on with the job straight away and were brilliant to collaborate with.’

And, since their events, the visuals have continued to help Grant Thornton grow their engagement and reach: ‘The scribing also provided us with some brilliant content for our social media channels. We’ve shared the crops from the final scribe on Twitter and Instagram, and have also used them as content for our reports and on our website to support written content.’

‘Scribing was a completely new experience for our team, and we were blown away by its impact. We’re definitely keen to work with pictures again and are now looking for new innovative ways that Scriberia can bring our events to life with pictures.’ Watch this space!

Tesco

Tesco

In a large organisation, creating shared understanding can be tough. How can the people on the shop floor share the management’s vision? How do you align every department behind a single aim?

For Kate Kapp, a service designer manager for Tesco digital product, visual thinking and communication has become a vital part of her team’s success. And Scriberia’s Hardworking Picture Workshop offered her colleagues, from across the organisation, a unique opportunity to get to grips with the basics.

‘We’re always trying to get people together outside of their organisational silos, to solve problems together,’ she says. ‘Making everything visual is one of the best ways of doing this. It’s the fastest way to create shared understanding and engage people with different viewpoints in a really meaningful and productive conversation.’

When Scriberia Academy launched the Hardworking Picture Workshops at the end of 2015, Kate was among the first to respond.

Kate says, when Scriberia scribed a live event for Tesco – successfully capturing ideas from their digital product, store and call centre teams – it triggered ‘a wave of excitement’ about the benefits and possibilities of visualisation.

Lundbeck

When global pharmaceutical company, Lundbeck, challenged Scriberia to create a brand new visual experience for their 2015 conference, Scriberia pulled out all the stops. Blending their skill as illustrators and animators, with cutting digital technologies, they developed a new technique for ‘live animation’ – and brought a genuine innovation in the live event market. 

Looking ahead to their annual conference, to be held in Copenhagen in March, the Lundbeck team had ambitions of delivering a better, more innovative event than ever.

‘Every year we try to do something new; every year we aim to push things further and deliver a higher and higher quality experience. But this year that was particularly important,’ says Martin Jensen, Lundbeck’s head of global congress and event management.

We were keen to push Scriberia to the very limits of what they thought was possible, on a technical level, to achieve something truly ground-breaking.
— Martin Jensen, Head of Global Congress & Events, Lundbeck

2015 was Lundbeck’s centenary year, and the conference would not only celebrate the successes of the last century, but look ahead to the next. Lundbeck were launching The Century of the Mind: the organisation’s commitment to neuroscientific advancement over the next 100 years, for the benefit of patients worldwide.

‘When we started to plan the event, we felt strongly that it should reflect our forward-thinking as a company, and our position at the cutting edge of what we do,’ says Martin. ‘The communication throughout needed to be consistent, coherent, and relevant in the digital age.

‘A colleague recommended Scriberia to me, having seen their work at a conference in Rome,’ says Martin. ‘The option of having the event scribed digitally fitted perfectly with our brief. But, it was important that the visual aspect of the conference didn’t feel like an add-on, or a gimmick. It had to be integral to the whole event, and that’s where Scriberia really impressed us.

‘From our first conversation, we were reassured that Scriberia understood what we wanted: a consistency in our visuals, that would carry through the entire conference, bringing coherence to the event as a whole. We were keen to push Scriberia to the very limits of what they thought was possible, on a technical level, to achieve something truly ground-breaking. They responded with enthusiasm and an innovative solution that hit the brief.’

By involving Scriberia at the planning stage, Lundbeck ensured they would get the best possible value from the team. Scriberia were able to tailor their services, and become an integral part of the event’s planning and execution.

Scriberia’s proposal consisted of several bespoke elements: a short animation, produced in advance, to introduce delegates to the event and its concept; live digital scribing capturing content over the three-day event, to project onto a vast screen in the main event space; and lastly, a world first (as far as we know), to create a live animation from the digitally scribed content.

Lundbeck gave us the opportunity to push ourselves to our technical limits and the work we produced for them respresents a genuine innovation in the live event sphere – we’re really proud of that.
— Chris Wilson, Co-Founder and Creative Director, Scriberia

So what is ‘live animation’? Scriberia’s creative director, Chris Wilson, explains: ‘Lundbeck gave us the opportunity to push ourselves to our technical limits and the work we produced for them in Copenhagen respresents a genuine innovation in the live event sphere – we’re really proud of that.

‘We had one of our animators working alongside our scribes throughout; animating the digitally scribed content as it came in. The result was a fantastic animated summary of the whole conference – shown on a 35m-long panoramic screen – created in time for the closing session.’

The project’s success relied on great communication between Scriberia, Lundbeck, partners and stakeholders.

‘Despite the geographical distance between us, we formed a strong relationship with Scriberia’s London team in the lead up to the event,’ says Martin Jensen. ‘They understood what we wanted to achieve, why it was important to achieve it, and they worked hard to find a way to make it happen. Seeing the animated scribe playing on screen as the conference closed, just exactly as I’d imagined it… it was a great moment.

(Scriberia) understood what we wanted to achieve, why it was important to achieve it, and they worked hard to find a way to make it happen.
— Martin Jensen, Head of Global Congress & Events, Lundbeck

In addition, Scriberia worked with existing branding concepts and colour palettes, to create a seamless experience across all branded elements of the event.

Chris Wilson adds: ‘We overcame all of the technical obstacles that stood in the way, and having achieved that, “live animation” is now a service that we can offer with confidence to our other clients.

‘Not only did it look great, but it offered phenomenal value for money, too. The animation process is normally a slow and expensive one, so to end an event with an animated asset ready to share with delegates in the room, and across all platforms is a huge benefit.’

Moreover, every aspect of Scriberia’s contribution has proved valuable to Lundbeck in the weeks and months following the event. ‘Already, it’s clear the work has a valuable afterlife,’ says Martin Jensen. ‘The introductory video has become a part of Lundbeck’s 100th birthday celebrations, and has been shared widely with our affiliates. The digitally scribed and animated elements are a great and easily shared document of a landmark event in Lundbeck’s history.’

Scottish Water

For Scottish Water the objective was clear: to host a series of events across Scotland that would enable all 3,200 employees to connect with each other and with a new vision for Scottish Water’s future. 

But key to turning the “Shaping Our Future” event series into a multi-award-winning experience for staff from all over the country and all over the company, was finding exciting and effective ways to engage with them. 

That’s where Scriberia comes in, as Ruth Findlay, Scottish Water’s Internal Communications Manager, explains: ‘We invest a lot of time and resource into getting our all-employee events right.

‘In our organisation, the workforce is incredibly diverse. We have some people in busy, city offices and others in the remotest parts of the country. We have engineers, accountants, managers… a lot of different people who think and work in different ways. It’s really important to find ways of communicating with them all, so that no one walks away from the event feeling like they didn’t understand it, or that it wasn’t relevant to them.’

At past events, organisers used images to kick-off group discussions and were keen to develop this strategy. 

Having Scriberia at the events – creating images in real time, capturing not just the story we were trying to convey to our employees, but also their immediate thoughts and feedback – really ticked the box for interactivity.
— Ruth Findlay, Internal Communications Manager, Scottish Water

‘We’ve found that an image is something everyone can engage with easily,’ says Ruth. ‘But having Scriberia at the “Shaping Our Future” events – creating images in real time, capturing not just the story we were trying to convey to our employees, but also their immediate thoughts and feedback – really ticked the box for interactivity. It was incredibly empowering for people to see their ideas taken on board and incorporated into the images we were creating as a group.'

The artists were able to distill the essence of what was being said and represent it visually, without the need for any additional explanation.

She says: ‘Although the images were very clear and simple, they illustrated some really complex concepts. The artists were able to distil the essence of what was being said and represent it visually, without the need for any additional explanation. Often finding humour in what might be regarded pretty dry topics, which everyone appreciated.’

In addition, the illustrations created by Scriberia in collaboration with the attendees, still have real value to Scottish Water long after the event. Ruth says: ‘We use them on our intranet, in our internal newspaper and on posters, as powerful and long-lasting reminders of the ideas we discussed there.

‘They’ve also been very useful to us when pitching business overseas. If English isn’t the first language, a simple picture, setting out what the organisation is all about, can tell a thousand words. It’s not your typical PowerPoint slide of boring bullet-points.’ 

These images really gave a sense of how it felt to be there.

The “Shaping Our Future” events went on to win a number of communications awards. Ruth believes the Scriberia images, which were used illustrate their award entries, may have given them the edge over the competition.

‘Without these images it would have been really difficult to demonstrate just how positive the experience was, or to convey the energy in the room. They really gave a sense of how it felt to be there,’ she says.

Working with Scriberia has ‘contributed to a seed change’ in the way Scottish Water presents information; a shift away from presentations featuring graphs and statistics, towards story telling and images to lend those stories resonance.

Ruth says: ‘We were absolutely delighted with Scriberia’s work, and the impact it had at the time and since.’

IBM

For an established business, like tech-giant IBM, it’s not always easy to abandon a tried-and-tested approach in favour of something new. But when it came to their 2012 Start Summit on Sustainability, they saw an opportunity to host an event with a difference and shake-up their image - with a little help from Scriberia.

‘We wanted these events to be thought-provoking and to push the audience into action,’ says Scott Stockwell, IBM’s Marketing Communications Strategist. ‘People go to so many conferences where they don’t get to share their opinion or participate in debate. We wanted to create a sense of collaboration and for that to be captured in an engaging way – Scriberia did all of this for us.’

Working on large drawing boards, positioned prominently throughout the event space, Scriberia’s artists set about capturing ideas as they emerged, in a series of bold, hand-drawn images. Contributions from speakers and audience members alike formed the building blocks for a live visual commentary, highlighting key themes to be remembered or revisited later.

As ideas became images, proceedings took on a sense of theatre, and an atmosphere of participation and collaboration grew. 

Their ability to listen and draw in real time with a deep understanding of the content is genius.
— Caroline Taylor, Vice President of Marketing, Communications and Citizenship, IBM

‘[Scriberia] have a unique talent of simultaneously extracting key thoughts and ideas and summarising them in a way that can be easily and quickly articulated to back to people,’ explains IBM’s Vice President of Marketing, Communications and Citizenship, Caroline Taylor. ‘This is a very special skill that few have; their ability to listen and draw in real time with a deep understanding of the content is genius.’

The resulting images were rich, detailed and really valuable to IBM after the event in enabling them to hammer home the key messages from the event, through a range of media.

The images took on a new life, becoming large-scale workspace installations, digital downloads accessible from mobile devices, presentation illustrations, posters and more.

We weren’t expecting this kind of reaction to the e-book – the feedback has been exceptional.
— Scott Stockwell, Marketing Communications Strategist, IBM

Back in the studio Scriberia converted their output into digital images for inclusion in a post-event summary, which was sent to attendees three days later. They also created ‘Startman’, an engaging little chap who took the starring role in a bespoke e-book. The e-book - initially sent to just 250 people - reached an audience of 16,600 within six weeks.

‘We weren’t expecting this kind of reaction to the e-book – the feedback has been exceptional,’ says Scott Stockwell. 

Working with Scriberia always meets and usually exceeds my expectations.

By taking this more creative approach, IBM not only gave their event a strong visual identity that effectively engaged attendees, but they say it also changed perceptions of IBM as an organisation. They continue to host the Start Sustainability events with Scriberia as their visual communications partner.

‘Working with Scriberia always meets and usually exceeds my expectations,’ says Scott. ‘They fully understand and deliver on every brief and everything they produce is bespoke to the content. ‘Their approach is informal, action-orientated, engaging, live and human. They are always professional and an absolute pleasure to work with.’

Deloitte

Innovation is a hallmark of the Deloitte brand and a key driver in growing the firm and delivering results for their clients. The Deloitte iZone is their market leading collaboration and accelerated solutions experience, allowing Deloitte to generate ideas and facilitate faster, better problem solving for their clients’ most complex business challenges.

Here, every element of creative thinking has been researched by the iZone team to stimulate client and Deloitte teams to think creatively. Central to their vision was a form of visual content capture that would resonate with a wide range of clients, both during their iZone experience and for some time after. 

From the outset, the Scriberia team worked with Deloitte to create the ideal canvas for live capture. As a result, the Deloitte iZone boasts a giant designated glass drawing wall where the Scriberia team can create bespoke visuals at large scale for every client and every challenge. 

The Scriberia team are involved from the outset of each event, building an understanding of the client challenge at hand, resulting in a capture that is both comprehensive, detailed and most importantly engaging and memorable. 

Client teams delight in seeing their ideas brought to life by the artists all set within an overarching theme and narrative of the day. The images are also an essential part of the post event communications both within the client team and Deloitte. 

It is no overstatement to say that Scriberia and Deloitte have forged a strong relationship in the iZone, proof of the power of visualised thinking and testament to Deloitte’s forward thinking and innovative approach to working in new, more collaborative ways with clients. 

In January 2013, Scriberia was delighted to be invited to work with Deloitte at the World Economic Forum in Davos. Under Deloitte’s banner of InnovationLive, and over 440m2 of wall space, Scriberia illustrated comments submitted via Facebook and Twitter around themes of business, innovation and society. The imagery was seen and enjoyed by the great and the good as they passed by, and was also shared across those same social media platforms so that contributors could see their thoughts brought to life.

SSE

When Scriberia met energy suppliers, SSE, they were embarking on a new phase. A complex programme of projects was in place to transform supply operations and customer relations. 

Vital to its success was finding a way to communicate a coherent, consistent message throughout the organisation that explained how these projects were linked and where they were leading. But in a large organisation, with staff working across various locations, including in the field, consistency of message can be a real challenge. 

Paula Jackman, Communications Manager of SSE’s supply transformation programme, felt that a Scriberia rich picture could be the answer they were looking for. 

‘We had to find a way of showing the whole organisation where were going. People working on one project had no idea how their work connected to, or impacted on, other people and other projects elsewhere in the business. This needed to be clearer to help the whole organisation to pull together in one direction,’ she says. 

‘I had worked with a Scriberia rich picture before, and although this context was quite different, I could see how it might work.’

Rich pictures are best used as a means for communicating concrete plans. When ideas are still works-in-progress, Scriberia would recommend a live-scribing session.

Our strategists had “the big picture” clear in their minds. We needed some way of “downloading” their vision so that everyone could see it.
— Paula Jackman, Communications Manager, SSE Supply Transformation Programme

‘The people responsible for our strategy already had “the big picture” clear in their minds,’ says Paula. ‘We needed some way of ‘downloading’ their vision so that everyone, from our engineers and meter-readers to our marketing team, could see it. I think that’s a pretty common challenge in big businesses like ours.

Not everyone likes to read. We all take in information in different ways and sometimes it works best to provide information in a visual format.

'Also, it’s important to recognise that not everyone likes to read. We all take in information in different ways and sometimes it works best to provide information in a visual format.’

So the process of creating a rich picture that fitted SSE’s brief began, as it always does, with in-depth discussions between Scriberia and the client. 

‘My team found the process really interesting,’ says Paula. ‘We found Scriberia to be very attuned to what we were doing, and their instincts were on the money. That meant that they were able to create exactly what we were looking for with only a few minor tweaks necessary. It was totally painless.’ 

The resulting picture now hangs in large scale on the walls of several SSE meeting rooms, and throughout their offices. It has also been emailed to stakeholders and staff stationed elsewhere, providing everyone with the same vision. 

It has become like a roadmap. It’s a reminder of where we’re going so no one gets lost along the way.

‘We find it really helpful to have this physical embodiment of the plan for people to refer to. We’ve used it in briefings to stakeholders, training sessions and structured presentations. It has become like a roadmap. It’s a reminder of where we’re going so no one gets lost along the way,’ says Paula. 

‘On a first viewing, we like to talk people through it. We can begin anywhere on the picture and tell different stories, depending on which of the teams you’re talking to. Each team can see their journey from A to B is part of the bigger picture. Their project isn’t isolated. We’re all working to the same end.’

A rich picture is exactly that. It’s rich in detail and content, to reward repeat viewing and allow multiple perspectives to meet in one place. It’s an effect that is hard to achieve in a written document where it is impossible to avoid a linear narrative.

I’ll certainly be recommending that we work with Scriberia again.

For Paula, the value of SSE’s rich picture is clear. She says: ‘It has been a really powerful resource for us. 

‘We have another big project on the horizon and I’ll certainly be recommending that we work with Scriberia again.’

D&AD

For the last half century, D&AD has fulfilled a special remit to support and inspire excellence amongst those working in the creative, design and advertising industries across the world. And it has been Scriberia’s pleasure to collaborate with them on a number of different projects. 

First, D&AD invited Scriberia to give a workshop to their Graduate Academy, as Amanda Moorby, D&AD’s Partnership’s Director, explains. 

‘Our graduate academy is a creative bootcamp for talented students. The aim is to help them transition from education into industry.

Scriberia’s work is all about visualising ideas. It’s about the thought process and finding interesting ways to articulate it.
— Amanda Moorby, Partnerships Director, D&AD

‘We felt it would be really valuable for them to see what Scriberia do. Scriberia’s work is all about visualising ideas. It’s about the thought process and finding interesting ways to articulate it. And that presented a real challenge for our graduates who have a really broad range of creative skills,’ she says. 

Scriberia were seriously impressed by the calibre of the grads they met there, and to D&AD’s delight, they were able to offer one talented illustrator a placement with the Scriberia team. 

‘Scriberia have really embraced what we’re about,’ says Amanda. ‘It’s great that they could join us in our mission to nuture outstanding new creative talent.’

This happy collaboration led onto Scriberia’s involvement in the Blank Sheet Project, an initiative from ArjoWiggins Creative Paper, endorsed by D&AD. 

Amanda says: ‘It struck us as the ideal way to take our work with Scriberia to the next level.’ 

Based on the premise that all great ideas begin with a blank sheet of paper, the Blank Sheet Project aims to pick the brains of legends of the creative industries to gain insight into how they approach their work, artistically, practically and ethically.

Out of this came ‘One Minute to Leave Your Mark’, a series of minute long interviews with an impressive roster of creative minds, who each offered up a minute’s worth of wisdom. Armed with a huge pile of beautiful ArjoWiggins Creative Paper, Scriberia were commissioned to animate interviews with the illustrator Mr Bingo, designers Kate Moross and Wayne Hemingway and the RSA’s co-directors of design, Sophie Thomas and Nat Hunter. 

Scriberia nailed it, and produced some wonderful animations that really brought the interviews to life. They’re a visual delight. We really couldn’t be more pleased with them.

‘Scriberia had the idea of using the paper to do a cut-out style of animation, which has a real charm and fits the brief brilliantly,’ says Amanda. 

‘From start to finish, the process was painless. Scriberia nailed it, and produced some wonderful animations that really brought the interviews to life. They’re so much more shareable now – they’ve had thousands of hits on YouTube, and a great response on Twitter.

'They’re a visual delight. We really couldn’t be more pleased with them.' 

Contagious

Staying ahead of the curve is what it’s all about for the folks at Contagious. Their eponymous quarterly magazine tracks trends within the advertising industry, while Contagious Insider, their consultancy arm, gives some of the world’s biggest brands the benefit of their wisdom.

Scriberia first teamed up with them in 2010 to produce a striking visual summary of ‘The Digital Silhouette’ – their white paper on the fashion industry’s online presence, commissioned by Louis Vuitton. And since then, they’ve enjoyed several exciting collaborations. 

When Google asked Contagious Insider to produce a report on mobile internet usage for its Google Homegrown project, Scriberia was drafted in to live scribe the initial meeting. Elements of that work fed into other illustrations as the project progressed, and eventually became part of an animation to round up Contagious’ findings. 

It provided vibrant, playful and memorable visual references for all the insights, ideas and information that we’d pulled together.
— Dan Southern, Senior Consultant, Contagious Insider

‘This did three things perfectly for us and our client,’ says Dan Southern, a senior consultant at Contagious Insider. ‘Firstly, it provided vibrant, playful and memorable visual references for all the insights, ideas and information that we’d pulled together.

‘Secondly, it added to the narrative of the report immensely, by showing how different areas we’d touched on were interconnected, in a way that linear page-by-page report or plain diagrams can’t achieve without becoming over-complicated or ever-so-slightly dull.

‘Finally, it acted as a vital and inspiring catalyst for conversation in our meeting to present the report and now acts as a lasting tribute to the effort and ideas we invested in the project.’

Contagious then put Scriberia’s talents to use on their magazine, where they created a bespoke, illustrated poster for every 2011 edition, summarising its content. 

Scriberia’s instinctive understanding of the content and ability to draw out key themes and issues lead to the creation excellent posters, which we were proud to use to promote the magazine.
— Emily Hare, managing editor of Contagious

It was no mean feat, as Emily Hare, managing editor of Contagious explains: ‘We asked Scriberia to crunch 100 densely packed pages, spanning a variety of issues, campaigns and topics, into one illustration. 

‘They created a series of compelling, visually stunning, attention-grabbing images that had a fantastic sense of humour and made sense of the magazine’s themes, drawing the articles together to create one integrated illustration. 

‘Despite being a massive task, Scriberia’s instinctive understanding of the content and ability to draw out key themes and issues lead to the creation excellent posters, which we were proud to use to promote the magazine.’

As if that weren’t enough, she adds: ‘They were also a joy to work with, meeting strict editorial deadlines to a consistently high standard.’

As Paul Kemp-Robertson, the company’s co-founder and editorial director, says: ‘Contagious keep coming back for more. Scriberia have live-scribed for us on stage at the Cannes Lions ad festival (with Ben Stiller watching over their shoulder, backstage), illustrated some bespoke reports for our clients Google and Louis Vuitton and they have somehow managed to condense 100 pages of Contagious magazine into single sketches that we gave as a thank you to our subscribers.

Scriberia are consistently brilliant at what they do. They are wonderful artists and quick thinkers.
— Paul Kemp-Robertson, co-founder, Contagious Communications

‘We liked those sketches so much we had a whole year’s worth specially framed for our boardroom. ‘Scriberia are consistently brilliant at what they do. They are wonderful artists and quick thinkers. They manage to distill complex subjects and specialist business strategies into beautifully illustrated, very appealing and – above all – resolutely human results.’

Edelman

Sometimes, changing the way you communicate can be the best way to communicate the changes taking place within your organisation. 

It certainly worked that way for Edelman, the world’s largest PR firm, who engaged Scriberia in the Spring of 2013, to collaborate with their president and CEO, Richard Edelman on the visual presentation accompanying his annual address at the Edelman Leadership Meeting in Hamburg, Germany. 

Central to the presentation was the way in which the organisation would be moving towards a future of digital and research PR. Working with Scriberia, and exploring fresh ways to get the message across, reflected a new commitment to ‘show and tell’ and helped associate the company’s future direction with a distinct visual identity. 

Ever since [my presentation], people have been bootlegging the images to put into their own reports and presentations. It’s such a perfect visual representation of what we’re trying do.
— Richard Edelman, CEO, Edelman

Richard Edelman says: ‘I have been making these annual presentations for 15 years, and I’m sure many people in my company have come to dread them! But this time around, we wanted to have some real impact. We said “Let’s not do a boring PowerPoint presentation.”

‘Scriberia were recommended to me by my team in London. I saw what they did and felt sure that it would chime well with the content I had in mind.’

The presentation was a success. ‘So many people have said it’s the best one by far,’ says a clearly delighted Mr Edelman. ‘Ever since, people have been bootlegging the images to put into their own reports and presentations. It’s such a perfect visual representation of what we’re trying do.’

Also at the Leadership Meeting in Hamburg, Scriberia produced an animation for Edelman’s Chicago team, an illustration of Edelman’s work in Germany, and live scribed a key workshop. So it’s fair to say Edelman thoroughly embraced Scriberia in 2013.

I just wanted to say a big thank you for your work on Thursday – it took people out of their comfort zone and gave them a new experience, and all of the final illustrations were very impactful.
— Jessica Cave, Senior Account Executive, Content, Edelman

Scriberia are also a regular part of Edelman’s pitching process and have been involved in a number of successful pitches in the last two years. The company's London office have quickly grasped the best way to use Scriberia’s talents in these high-pressure situations, and this creative understanding has resulted in some memorable presentations to clients.

Scriberia’s first project for Edelman was an animation explaining the aims and methods of ‘Houseboat’, the firm’s collaborative workshop approach. They also scribed at some of Houseboat workshops as well as at a number of other brainstorm sessions both internal and external. Jessica Cave, a senior account executive at Edelman, said of one such session: 

‘The teams commented on how much value they took from the session, and many said they will look into using scribes and visual artists when presenting in their own markets from now on. We know it was a challenging ask, but everyone was very happy with the results,’ says Jessica Cave, a senior account executive at Edelman.

‘The work we did with Scriberia became the start of a successful partnership. We know and trust in the quality of the work that we will get when we work with them.’

And it’s a sentiment echoed by Richard Edelman, who adds: ‘I believe we wouldn’t hesitate to work with them again.’

The Guardian

Scriberia’s relationship with near-neighbours, The Guardian newspaper, has been a particularly fruitful one. 

It began in March 2012 when the team were invited to The Guardian’s Open Weekend - a ‘festival of ideas, innovation and entertainment’ - to create a visual record of it in real time.

Time flew as Scriberia’s tireless scribes stood at the centre of it all, capturing highlights from a host of fantastic speakers, as well as festival goers and those following the event through social media channels. The result was an epic, seven metre long wall of scribing. 

Director of Open Weekend, Madeleine Bunting says, ‘Scriberia made a great contribution to the Guardian's fabulous Open Weekend. Gathering snippets of conversation from the hundreds of events, they built up a visual mosaic of the debates in the main atrium. 

‘It became a gathering point for people to see what had been going on - a fantastic way to build an understanding of what the event was all about. Clever, entertaining and full of wit, it was one of the highlights.’

It became a gathering point for people to see what had been going on - a fantastic way to build an understanding of what the event was all about. Clever, entertaining and full of wit, it was one of the highlights.
— Madeleine Bunting, Director, Guardian Open Weekend

A little later Scriberia collaborated with The Guardian’s marketing team when they were commissioned to produce an animation promoting its Sustainable Business Awards in 2013 - and again in 2014.

Standing out in the market is key and Scriberia helped us do this.
— Caroline Maddison, Sector Marketing Manager, The Guardian

Caroline Maddison, the Guardian’s Sector Marketing manager, says: ‘Working with Scriberia on the Guardian Sustainable Business Awards gave our campaign a creative, character-filled multimedia element that enabled us to reach out to our audience, and tell the story of the awards in a way we were previously unable to do. Standing out in the market is key and Scriberia helped us do this.’

She adds: ‘Scriberia had a strong sense of brand, creative, and tech which meant working together to create the video 2 years running filled us with confidence at every step, as well as great stock of puns along the way!’

Next came Volunteering Week - a week in which employees from Guardian News and Media volunteered their time to local community partners. From the Guardian HQ, Scriberia produced a daily update on volunteer projects taking place across London, Manchester and Stratford, keeping the whole company up-to-date with its volunteers’ progress. 

Paula Tsung, Head of Workplace and Sustainability, says: ‘During volunteering week it was great to have Scriberia in our offices at Kings Place, making all our volunteering projects “alive” so that staff who were unable to attend were able to participate by seeing the comments that their colleagues were feeding back throughout the day. There was a great response from all our staff, our community partners and visitors to the Guardian offices during that week.'

In between, Scriberia have worked with various teams at the Guardian to illustrate presentations and pitches. But their most recent collaboration came in the form of the MadeSimple series: animations which, with the help of the Guardian’s most learned minds, take complex subjects, concepts and theories and explain them very simply.

Together, Scriberia and the Guardian have unravelled what the NSA revellations mean for ordinary Internet users, explained how we might restore the environment through ‘Re-wilding’, and nailed down the basics of Stephen Hawkings’ big ideas. And all in under three minutes!

Multimedia editor, Paul Boyd, who has worked with Scriberia on the Sustainable Business Awards project, and the Made Simple series, says: ‘Scriberia brought style, innovation and insight to our project. They just got it straight away and when the project was underway they were speedy and responsive. Their approach was perfect for bringing dense dry information-heavy content to life… We would absolutely choose to work with Scriberia again!’

Scriberia brought style, innovation and insight to our project. They just got it straight away and when the project was underway they were speedy and responsive.
— Paul Boyd, Multimedia Editor, The Guardian

The MadeSimple animations have had hundreds of thousands of hits online, and have been shared widely across social media platforms.